Sage Journals: Discover world-class research

Retricted access

Other

First published 2009-03

Corporate branding and brand architecture: a conceptual framework

Laurent Muzellec, Mary C. Lambkin

Marketing Theory

Retricted access

Research article

First published 2015-6

Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture

M. Berk Talay, Janell D. Townsend, Sengun Yeniyurt

Journal of International Marketing

Retricted access

Research article

First published 2012-1

B2B Brand Architecture

Steve Muylle, Niraj Dawar, Deva Rangarajan

California Management Review

Retricted access

Case report

First published 2025-9

MTR Foods—Redesigning Brand Identity and Brand Architecture

Ruppal Walia Sharma, Renuka Kamath

Asian Journal of Management Cases

Retricted access

Research article

First published 2001-6

Executive Insights: Integrating Branding Strategy across Markets: Building International Brand Architecture

Susan P. Douglas, C. Samuel Craig, Edwin J. Nijssen

Journal of International Marketing

Retricted access

Research article

First published 2020-3

Sport Brands: Brand Relationships and Consumer Behavior

Thilo Kunkel, Rui Biscaia

Sport Marketing Quarterly

Retricted access

Research article

First published 2018-3

Contingent self-definition and amorphous regions

Keith Dinnie

Marketing Theory

Retricted access

Research article

First published 2019-1

Destination and tourism business brand consistency in Binh Thuan,Vietnam

Vien Tran Truc Pham, Douglas G Pearce

Journal of Vacation Marketing

Retricted access

Research article

First published 2007-9

What can the Pharmaceutical World Learn from Consumer Branding Practice?

Giles D. Moss

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Case report

First published 2025

Telenor Pakistan: Gathering the Architectural Pearls for a Better Tomorrow

Farah Naz Baig

Asian Journal of Management Cases

Search results