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1-4 of 4 results for branding alignment hypothesis

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Research article

First published 2019-4

Media work,identity,and the motivations that shape branding practices among journalists: An explanatory framework

Logan Molyneux, Seth C Lewis, Avery E Holton

New Media & Society

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Abstract

First published 2018-10

Sarah Woodman, Carrie Coffman

Respiratory Care

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Research article

First published 2013-11

Sean M. Handley, John V. Gray

Production and Operations Management

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Research article

First published 2018-2

Sophie Bishop

Convergence: The International Journal of Research into New Media Technologies