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Articles (122)

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1-10 of 122 results for branding aesthetics

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Select article: ‘Doing the brand’: aesthetic labour as situated,relational performance in fashion retail

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Research article

First published 2017-8

‘Doing the brand’: aesthetic labour as situated,relational performance in fashion retail

Leanne Cutcher, Pamela Achtel

Work,Employment and Society

Select article: Influencer’s Physical Attractiveness and Content Aesthetics: Conscious and Preconscious Determinants of Fashion-branded Content Engagement on Instagram

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Research article

First published 2024

Influencer’s Physical Attractiveness and Content Aesthetics: Conscious and Preconscious Determinants of Fashion-branded Content Engagement on Instagram

Imran Anwar Mir

Journal of Creative Communications

Select article: Affective Atmospheres in Theme Parks: Exploring the Relationships Among Ritual,Aesthetic,Sensory Factors,and Brand Love

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Research article

First published 2025

Affective Atmospheres in Theme Parks: Exploring the Relationships Among Ritual,Aesthetic,Sensory Factors,and Brand Love

Yi Hu, Huawen Shen, Daisy X. F. Fan

Journal of Travel Research

Select article: The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

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Research article

First published 2017-1

The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Yan Liu, Krista J. Li, Haipeng (Allan) Chen [...]

Journal of Marketing

Select article: Modernity,Aesthetics,and Nation Re-branding in Olympics: A Multimodal Discourse Analysis of the Opening Ceremony of the 2022 Beijing Winter Olympic Games

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Research article

First published 2024-12

Modernity,Aesthetics,and Nation Re-branding in Olympics: A Multimodal Discourse Analysis of the Opening Ceremony of the 2022 Beijing Winter Olympic Games

Yilei Wang, Dezheng (William) Feng, Hua Wang

Communication & Sport

Select article: Examining Evaluation Mechanism and its Impact on Brand Perception Under Colour Transformation of a Logo

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Research article

First published 2023

Examining Evaluation Mechanism and its Impact on Brand Perception Under Colour Transformation of a Logo

Vikas Singla, Nidhi Sharma

Global Business Review

Select article: Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand

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Research article

First published 2009-11

Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand

Pierre Berthon, Leyland Pitt, Michael Parent [...]

California Management Review

Select article: Looks Clear and Sounds Familiar: How Consumers Form Inferential Beliefs About Luxury Hotel Service Quality

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Research article

First published 2022-2

Looks Clear and Sounds Familiar: How Consumers Form Inferential Beliefs About Luxury Hotel Service Quality

Sann Ryu, Yun-na Park, Jungkun Park

Cornell Hospitality Quarterly

Select article: GAN-driven color scheme generation model for brand identity design

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Research article

First published 2025

GAN-driven color scheme generation model for brand identity design

Fei Li

Journal of Computational Methods in Sciences and Engineering

Select article: Modeling Consumption

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Other

First published 2009-07

Modeling Consumption

Elizabeth Wissinger

Journal of Consumer Culture

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