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Research article

First published 2004-7

Creating Brand Identity for Generic Products

Don Williams

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Review article

First published 2021-3

Authorized generics vs. branded generics: A perspective

Bharti Latwal, Amrish Chandra

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2009-10

Modeling Brand Equity of a U.S. Apparel Brand as Perceived by Generation Y Consumers in the Emerging Korean Market

Eun Young Kim, Dee K. Knight, Lou E. Pelton

Clothing and Textiles Research Journal

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Research article

First published 2023-2

Generation Influences Perceived Coolness But Not Favorable Attitudes Toward Cool Hotel Brands

Feier (Faye) Chen, Donna Quadri-Felitti, Anna S. Mattila

Cornell Hospitality Quarterly

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Research article

First published 2026-2

How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands’ Instagram Data

Xiaoru Gao, S. Chan Choi, Sunghoon Kim [...]

Journal of Interactive Marketing

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Research article

First published 2025

GAN-driven color scheme generation model for brand identity design

Fei Li

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2023-5

Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media

Han Nguyen, Brett A. S. Martin, Gayle Kerr

Australasian Marketing Journal

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Research article

First published 2009-3

Physician Use of Brand Versus Generic Drug Names in 1993–1994 and 2003-2004

Elizabeth C Kwo, Priya Kamat, Michael A Steinman

Annals of Pharmacotherapy

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Research article

First published 2015-9

Brand versus generic medications: A disease state approach to identify patients’ perceptions and concerns

Lillian Smith, Juan Mosley, Megan Ford [...]

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2014-3

Branding of new and generic/biosimilar products: New concepts and methods (in-depth qualitative study)

Alex Kudrin

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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