Search results: Sage Journals

Restricted accessResearch articleFirst published November, 2015

The Effect of Self–Brand Connection and Self-Construal on Brand Lovers’ Word of Mouth (WOM)

Eunjin Kwon, Anna S. Mattila

Cornell Hospitality Quarterly

Restricted accessResearch articleFirst published November, 2025

Luan-Thanh Nguyen, Tien-Thao Cong Phan, Tri-Quan Dang

Journal of Creative Communications

Restricted accessResearch articleFirst published January, 2012

Yongjun Sung, Sejung Marina Choi

Journal of Cross-Cultural Psychology

Restricted accessResearch articleFirst published August, 2023

Zheyin (Jane) Gu, Giri K. Tayi

Production and Operations Management

Restricted accessResearch articleFirst published August, 2017

Michal Pagis, Galit Ailon

Work and Occupations

Restricted accessResearch articleFirst published September, 2012

Monika Lisjak, Angela Y. Lee, Wendi L. Gardner

Personality and Social Psychology Bulletin

Restricted accessResearch articleFirst published July, 2011

Lucia Malär, Harley Krohmer, Wayne D. Hoyer [...]

Journal of Marketing

Restricted accessResearch articleFirst published August, 2013

Rosellina Ferraro, Amna Kirmani, Ted Matherly

Journal of Marketing Research

Restricted accessResearch articleFirst published March, 2021

Yadvinder Parmar, Bikram Jit Singh Mann

Journal of Creative Communications

Restricted accessResearch articleFirst published 2024

Shubhi Changani, Rakesh Kumar

Global Business Review