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Retricted access

Research article

First published 2018-6

Brands,Truthiness and Post-Fact

Pierre R. Berthon, Leyland F. Pitt

Journal of Macromarketing

Retricted access

Research article

First published 2012-7

Brand Extensions for India Post into Banking: An Empirical Study

Dr. Dhananjay Bapat

Paradigm: A Management Research Journal

Open access

Research article

First published 2017-10

How Brand Post Content Contributes to User'S Facebook Brand-Page Engagement. The Experiential Route of Active Participation

Jesús Gutiérrez-Cillán, Carmen Camarero-Izquierdo, Rebeca San José-Cabezudo

BRQ Business Research Quarterly

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Research article

First published 2023-7

Identifying and ranking employer brand improvement strategies in post-COVID 19 tourism and hospitality

Moslem Bagheri, Tom Baum, Ali Asghar Mobasheri [...]

Tourism and Hospitality Research

Open access

Research article

First published 2023-10

Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms

Zheng Shen

Sage Open

Retricted access

Research article

First published 2025

Self-Branding of Women Olympic Athletes on Instagram: An Analysis of Post-Feminism and the Socio-Political Context of Türkiye

Merve Altun Ekinci, Canan Koca

Communication & Sport

Open access

Research article

First published 2024-10

The Impact of Domestic Companies’ CSR Targets on Consumer Post-Purchase Responses: The Moderating Effects of Brand Reputation

Kikyoung Park

Sage Open

Retricted access

Research article

First published 2012-5

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang

Journal of Interactive Marketing

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Research article

First published 2021-3

Working It: Managing Professional Brands in Prestigious Posts

Marie-Agnès Parmentier, Eileen Fischer

Journal of Marketing

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Research article

First published 2025

Refashioning Post-Cosmopolitan China: A Critical Discourse Analysis of Prada’s Use of China Women’s National Football Team Athletes as Brand Embodiments

Ling’ai Wang, Hanhan Xue, Joshua I. Newman

Communication & Sport

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