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Articles (88)

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1-10 of 88 results for branded labour

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Select article: ‘Brand work’: Constructing assemblages in gendered creative labour

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Research article

First published 2019-5

‘Brand work’: Constructing assemblages in gendered creative labour

Nina H Kivinen, Carolyn Hunter

Human Relations

Select article: ‘Doing the brand’: aesthetic labour as situated,relational performance in fashion retail

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Research article

First published 2017-8

‘Doing the brand’: aesthetic labour as situated,relational performance in fashion retail

Leanne Cutcher, Pamela Achtel

Work,Employment and Society

Select article: In LeBron James’ promotional skin: Self-branded athletes and fans’ immaterial labour

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Research article

First published 2020-11

In LeBron James’ promotional skin: Self-branded athletes and fans’ immaterial labour

Estee Fresco

Journal of Consumer Culture

Select article: Dialectical Emotional Labour in Digital Person-branding: The case of digital influencers

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Research article

First published 2024-4

Dialectical Emotional Labour in Digital Person-branding: The case of digital influencers

Anna-Bertha Heeris Christensen, Richard Gyrd-Jones, Michael B. Beverland

Organization Studies

Select article: Body art as branded labour: At the intersection of employee selection and relationship marketing

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Research article

First published 2016

Body art as branded labour: At the intersection of employee selection and relationship marketing

Andrew R Timming

Human Relations

Select article: The athletic labour of femininity: The branding and consumption of global celebrity sportswomen on Instagram

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Research article

First published 2018-5

The athletic labour of femininity: The branding and consumption of global celebrity sportswomen on Instagram

Kim Toffoletti, Holly Thorpe

Journal of Consumer Culture

Select article: Algorithmic brand culture: participatory labour,machine learning and branding on social media

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Research article

First published 2018-3

Algorithmic brand culture: participatory labour,machine learning and branding on social media

Nicholas Carah, Daniel Angus

Media,Culture & Society

Select article: Migrant labour,debt and the branding of a ‘multicultural’ Israel

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Research article

First published 2023-4

Migrant labour,debt and the branding of a ‘multicultural’ Israel

Rachel Brown

Race & Class

Select article: Picturing luxury,producing value: The cultural labour of social media brand influencers in South Africa

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Research article

First published 2019-3

Picturing luxury,producing value: The cultural labour of social media brand influencers in South Africa

Mehita Iqani

International Journal of Cultural Studies

Select article: Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram

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Research article

First published 2016-11

Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram

Crystal Abidin

Media International Australia

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