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Articles (19)

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1-10 of 19 results for branded house strategy

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Select article: Telenor Pakistan: Gathering the Architectural Pearls for a Better Tomorrow

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Case report

First published 2025

Telenor Pakistan: Gathering the Architectural Pearls for a Better Tomorrow

Farah Naz Baig

Asian Journal of Management Cases

Select article: How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

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Research article

First published 2004-10

How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

Vithala R. Rao, Manoj K. Agarwal, Denise Dahlhoff

Journal of Marketing

Select article: Corporate branding and brand architecture: a conceptual framework

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Other

First published 2009-03

Corporate branding and brand architecture: a conceptual framework

Laurent Muzellec, Mary C. Lambkin

Marketing Theory

Select article: The Rise of Patanjali

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Case report

First published 2019-1

The Rise of Patanjali

Neena Prasad

Business Perspectives and Research

Select article: Managed-Services Companies

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Research article

First published 1997-06

Managed-Services Companies

Dennis Reynolds

Cornell Hospitality Quarterly

Select article: Political Decorating and Branding: A Historical Retrospective of the oval office Interiors from 1934 to 2010

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Research article

First published 2011-9

Political Decorating and Branding: A Historical Retrospective of the oval office Interiors from 1934 to 2010

Darrin S. Brooks

Journal of Interior Design

Select article: “Aunt Jemima is Alive and Cookin’?” An Advertiser’s Dilemma of Competing Collective Memories

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Research article

First published 2007-03

“Aunt Jemima is Alive and Cookin’?” An Advertiser’s Dilemma of Competing Collective Memories

Judy Foster Davis

Journal of Macromarketing

Select article: Can branding add value to business information?

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Research article

First published 2000-03

Can branding add value to business information?

Sara Stilliard

Business Information Review

Select article: Staying true to the mission: How C-SPAN translated espoused into lived values to pull off a ‘boring’ social media strategy

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Research article

First published 2020-12

Staying true to the mission: How C-SPAN translated espoused into lived values to pull off a ‘boring’ social media strategy

Hans K Meyer, Christy Zempter

Journalism

Select article: Luxury brand licensing: Competition and reference group effects

Open access

Research article

First published 2023-10

Luxury brand licensing: Competition and reference group effects

Kenan Arifoğlu, Christopher S. Tang

Production and Operations Management

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