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Select article: Impacts of brand commitment,brand reliability,and brand attitude on brand relationship

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Research article

First published 2024-8

Impacts of brand commitment,brand reliability,and brand attitude on brand relationship

Ashish Sharma

Intelligent Decision Technologies

Select article: Brand Experience and Brand Equity

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Research article

First published 2019-12

Brand Experience and Brand Equity

Faseeh Amin Beig, Fayaz Ahmad Nika

Vision: The Journal of Business Perspective

Select article: Hotel brand personality and brand quality

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Research article

First published 2013-10

Hotel brand personality and brand quality

Xuan Tran, Camille Dauchez, Anna-Milena Szemik

Journal of Vacation Marketing

Select article: Exploring Relationship among Brand Experience Dimensions,Brand Evaluation and Brand Loyalty

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Research article

First published 2016-12

Exploring Relationship among Brand Experience Dimensions,Brand Evaluation and Brand Loyalty

Dhananjay Bapat, Jayanthi Thanigan

Global Business Review

Select article: Geographies of brands and branding

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Research article

First published 2009-10

Geographies of brands and branding

Andy Pike

Progress in Human Geography

Select article: Sport Brands: Brand Relationships and Consumer Behavior

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Research article

First published 2020-3

Sport Brands: Brand Relationships and Consumer Behavior

Thilo Kunkel, Rui Biscaia

Sport Marketing Quarterly

Select article: Brand Identities: A Framework for Successful Branding

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Research article

First published 2007-7

Brand Identities: A Framework for Successful Branding

Phani Tej Adidam

Paradigm: A Management Research Journal

Select article: When brands get branded

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Other

First published 2009-03

When brands get branded

Frank Huber, Johannes Vogel, Frederik Meyer

Marketing Theory

Select article: Corporate branding and brand architecture: a conceptual framework

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Other

First published 2009-03

Corporate branding and brand architecture: a conceptual framework

Laurent Muzellec, Mary C. Lambkin

Marketing Theory

Select article: Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market

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Research article

First published 2021-3

Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market

Soon-Ho Kim, Minseong Kim, Stephen Holland [...]

Journal of Hospitality & Tourism Research

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