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Articles (27)

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1-10 of 27 results for brand-advertisement fit

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Select article: The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes

Retricted access

Research article

First published 2018-12

The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes

Sangchul Park, Yuhei Inou

Sport Marketing Quarterly

Select article: The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

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Research article

First published 2017-12

The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

Tijo Thomas, Johney Johnson

Vision: The Journal of Business Perspective

Select article: Modelling Consumer Evaluation of Brand Extensions: Empirical Evidence from India

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Research article

First published 2015-3

Modelling Consumer Evaluation of Brand Extensions: Empirical Evidence from India

Harleen Kaur, Ajay Pandit

Vision: The Journal of Business Perspective

Select article: The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists

Open access

Research article

First published 2021-1

The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists

Un-Kon Lee

Sage Open

Select article: Musical influences in advertising: how music modifies first impressions of product endorsers and brands

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Research article

First published 2006-10

Musical influences in advertising: how music modifies first impressions of product endorsers and brands

Mark F. Zander

Psychology of Music

Select article: The effect of musical fit on consumers’ preferences between competing alternate petrols

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Research article

First published 2012-11

The effect of musical fit on consumers’ preferences between competing alternate petrols

Joanne P. S. Yeoh, Adrian C. North

Psychology of Music

Select article: The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes

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Research article

First published 1999-11

The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes

Maureen Morrin

Journal of Marketing Research

Select article: The Effect of Advertising on Liquor Brand Sales

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Research article

First published 1969-8

The Effect of Advertising on Liquor Brand Sales

Julian L. Simon

Journal of Marketing Research

Select article: Using Comparative Advertising to Promote Technology-Based Hospitality Services

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Research article

First published 2016-5

Using Comparative Advertising to Promote Technology-Based Hospitality Services

Stephanie Qing Liu, Anna S. Mattila

Cornell Hospitality Quarterly

Select article: Analysing Credibility of Femvertising Campaigns: A Focus on Colombian Female Athletes

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Research article

First published 2026-4

Analysing Credibility of Femvertising Campaigns: A Focus on Colombian Female Athletes

Javier A. Sánchez-Torres, Carolina López Correa, Francisco-Javier Arroyo-Cañada [...]

Communication & Sport

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