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Articles (73)

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1-10 of 73 results for brand voice

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Select article: Look Who’s Talking Now: The Effects of Pre-recorded and AI-generated Synthetic Brand Voices on Brand Anthropomorphism and Brand Equity

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Research article

First published 2024-11

Look Who’s Talking Now: The Effects of Pre-recorded and AI-generated Synthetic Brand Voices on Brand Anthropomorphism and Brand Equity

Lino Knödler, Christian Rudeloff

Journal of Creative Communications

Select article: Adding Voice to the Omnichannel and How that Affects Brand Trust

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Research article

First published 2019-11

Adding Voice to the Omnichannel and How that Affects Brand Trust

Margherita Pagani, Margot Racat, Charles F. Hofacker

Journal of Interactive Marketing

Select article: Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses ☆

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Research article

First published 2018-2

Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses ☆

Renato Hübner Barcelos, Danilo C. Dantas, Sylvain Sénécal

Journal of Interactive Marketing

Select article: Instrumentalizing Voice

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Research article

First published 2013-7

Instrumentalizing Voice

John F. Myles

Journal of Communication Inquiry

Select article: Does a Virtual like Cause Actual Liking? How following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention

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Research article

First published 2015-11

Does a Virtual like Cause Actual Liking? How following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention

Camiel J. Beukeboom, Peter Kerkhof, Metten De Vries

Journal of Interactive Marketing

Select article: Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity

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Research article

First published 2018-12

Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity

Richa Joshi, Rajan Yadav

Paradigm: A Management Research Journal

Select article: Telenor Pakistan: Gathering the Architectural Pearls for a Better Tomorrow

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Case report

First published 2025

Telenor Pakistan: Gathering the Architectural Pearls for a Better Tomorrow

Farah Naz Baig

Asian Journal of Management Cases

Select article: The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

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Research article

First published 2001-4

The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Arjun Chaudhuri, Morris B. Holbrook

Journal of Marketing

Select article: Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms

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Research article

First published 2012-8

Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms

Guda Van Noort, Lotte M. Willemsen

Journal of Interactive Marketing

Select article: The Viral Reformer and the Virtual Body of Christ

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Research article

First published 2019-7

The Viral Reformer and the Virtual Body of Christ

Deanna Alice Thompson

Theology Today

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