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Research article

First published 2016-7

When totems beget clans: The brand symbol as the defining marker of brand communities

Greg Stratton, Jeremy Northcote

Journal of Consumer Culture

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Research article

First published 2016-11

Meaningful Objects or Costly Symbols? A Veblenian Approach to Brands

Noam Yuran

Theory,Culture & Society

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Research article

First published 2016-2

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

Stefan F. Bernritter, Peeter W.J. Verlegh, Edith G. Smit

Journal of Interactive Marketing

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Research article

First published 2024-9

Toward a solution to retailer food waste? Influences of ordinary transgression on symbolic associations and the relationship with the brand

Audrey Hanan, Jean-Louis Moulins, Pierre Valette-Florence

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2009-6

The Influence of the Product Package on Functional and Symbolic Associations of Brand Image

Gaëlle Pantin-Sohier

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2012-5

Tobacco Branding,Plain Packaging,Pictorial Warnings,and Symbolic Consumption

Janet Hoek, Philip Gendall, Heather Gifford [...]

Qualitative Health Research

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Research article

First published 2019-9

Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect

Xiaoling Guo, Martin Heinberg, Shaoming Zou

Journal of International Marketing

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Research article

First published 2023-5

Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media

Han Nguyen, Brett A. S. Martin, Gayle Kerr

Australasian Marketing Journal

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Research article

First published 2019-12

Branding the Islamic State of Iraq and Syria

Suvojit Bandopadhyaya

Global Media and Communication

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Research article

First published 2005-07

Myth and Symbol in Nursing Theories

F. Beryl Pilkington

Nursing Science Quarterly

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