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Research article

First published 2026-2

Just Keep It: When and Why Returnless Product Returns Foster Brand Support

John P. Costello, Christopher J. Bechler

Journal of Marketing Research

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Research article

First published 2014-6

Investigating the Role of Brand Equity in Predicting the Relationship Between Message Exposure and Parental Support for Their Child’s Physical Activity

Jocelyn W. Jarvis, Ryan E. Rhodes, Sameer Deshpande [...]

Social Marketing Quarterly

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Research article

First published 2025-12

Antecedent Effect of Government Support,Brand Image,and User Innovativeness on Attitude Towards the Adoption of Fintech Services

Priyanka Anand, Manjari Agarwal

Metamorphosis: A Journal of Management Research

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Research article

First published 2015-9

The challenge of internal stakeholder support for co-creational branding strategy

Åsa Thelander, Filippa Säwe

Public Relations Inquiry

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Research article

First published 2014-8

Internal Branding

Birgit Löhndorf, Adamantios Diamantopoulos

Journal of Service Research

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Research article

First published 2015-10

Barriers to Increasing Donor Support

Margaret Faulkner, Oanh Truong, Jenni Romaniuk

Nonprofit and Voluntary Sector Quarterly

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Research article

First published 2017-2

Is There Evidence to Support Brand to Generic Interchange of the Mycophenolic Acid Products?

Karen Phillips, Prabashni Reddy, Steven Gabardi

Journal of Pharmacy Practice

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Research article

First published 2008-7

Using Support Vector Semiparametric Regression to Estimate the Effects of Pricing on Brand Substitution

María Pilar Martínez-Ruiz, Miguel Ángel Gómez-Borja, Alejandro Mollá-Descals [...]

International Journal of Market Research

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Research article

First published 2024-5

Heroes Rise in Tough Times: The Role of Ethical Idealism,Empathy,and Firm Responses to the COVID-19 Pandemic

Yeonjung (Alice) Kang, Tiffany S. Legendre, Seonjeong (Ally) Lee [...]

Cornell Hospitality Quarterly

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Research article

First published 2000-05

Brand Management in Hospitality: An Empirical Test of the Brisoux-Laroche Model

Michel Laroche, H. G. Parsa

Journal of Hospitality & Tourism Research

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