Sage Journals: Discover world-class research

Retricted access

Research article

First published 2008-6

The Impact of Brand Name Substitution on Product Evaluation and Purchase Intention

Véronique Collange

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2020-12

Customers’ response to the offer of substitute brands of medicines for the prescribed ones – An exploratory study of consumer behavior in North India

Yogesh Kumar, Utkal Khandelwal, Ankit Saxena

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Retricted access

Research article

First published 2011-7

Brand substitution involved identical alternatives: a nationwide study undertaken among Australian community pharmacists

Chee Ping Chong, Geoff March, Alice Clark [...]

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Retricted access

Research article

First published 2023-3

What drug to buy? generic brand substitution in base of the pyramid markets: Evidence from Ghana

Joseph Darmoe, Kenneth Ofori-Boateng

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Retricted access

Research article

First published 2025-10

Been there,streaming that: Media substitution,brand equity,and moviegoer attitudes towards streaming blockbuster films

Chris DeFelice

Convergence: The International Journal of Research into New Media Technologies

Retricted access

Note

First published 1988-5

Measuring the Effect of Retail Store Promotions on Brand and Store Substitution

V. Kumar, Robert P. Leone

Journal of Marketing Research

Retricted access

Research article

First published 2014-3

Jordanian stakeholder attitudes toward generic substitution

Ibrahim Alabbadi, Ryan Abbott, Deema Jaber

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Retricted access

Research article

First published 2011-4

Economic Impact of Therapeutic Substitution of a Brand Selective Serotonin Reuptake Inhibitor with an Alternative Generic Selective Serotonin Reuptake Inhibitor in Patients with Major Depressive Disorder

Eric Q Wu, Andrew P Yu, Veronique Lauzon [...]

Annals of Pharmacotherapy

Retricted access

Research article

First published 2015-5

The Effects of State Pharmacy Drug Product Selection Laws on Statin Patient Generic-To-Branded Drug Switch-Backs

George A. Chressanthis, Nayla G. Dahan, Kevin J. Fandl

The American Economist

Retricted access

Research article

First published 2017-6

How community pharmacists perceive generic substitution impact on community pharmacies profits in absence of medicines price control policy: A Malaysian pilot nationwide study

Nor Amalina Ahmad, Nur-Hamizah Abd-Jabar, Noor Hamizah binti Awaluddin [...]

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Search results