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1-10 of 27 results for brand stretch

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Select article: How Far Can a Brand Stretch? Understanding the Role of Self-Construal

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Research article

First published 2008-6

How Far Can a Brand Stretch? Understanding the Role of Self-Construal

Rohini Ahluwalia

Journal of Marketing Research

Select article: The Ownership Effect in Consumer Responses to Brand Line Stretches

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Research article

First published 1999-1

The Ownership Effect in Consumer Responses to Brand Line Stretches

Amna Kirmani, Sanjay Sood, Sheri Bridges

Journal of Marketing

Select article: 'Brand-stretching' advertisements for cigarettes: the impact on children

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Other

First published 1985-12

'Brand-stretching' advertisements for cigarettes: the impact on children

P.P. Aitken, D.S. Leathar, F.J. O'Hagan

Health Education Journal

Select article: Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

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Research article

First published 2020-3

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

Vanitha Swaminathan, Alina Sorescu, Jan-Benedict E.M. Steenkamp [...]

Journal of Marketing

Select article: More than Fit: Brand Extension Authenticity

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Research article

First published 2012-12

More than Fit: Brand Extension Authenticity

Susan Spiggle, Hang T. Nguyen, Mary Caravella

Journal of Marketing Research

Select article: Repositioning Strategies For Passenger Cars-A Segment-Wise Empirical Study Using MDS And Cluster Analytic Approach

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Research article

First published 2005-7

Repositioning Strategies For Passenger Cars-A Segment-Wise Empirical Study Using MDS And Cluster Analytic Approach

H.S. Sandhu, Mandeep Kaur

Paradigm: A Management Research Journal

Select article: Consumers’ Brand Experiences With Robotic Service Failures: Modeling Appraisal,Attribution,and Psychological Reactance

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Research article

First published 2025-5

Consumers’ Brand Experiences With Robotic Service Failures: Modeling Appraisal,Attribution,and Psychological Reactance

Hyejo Hailey Shin, Vincent Wing Sun Tung, Miyoung Jeong

Journal of Hospitality & Tourism Research

Select article: Quality Management in Multi‐Level Supply Chains with Outsourced Manufacturing

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Research article

First published 2016-02

Quality Management in Multi‐Level Supply Chains with Outsourced Manufacturing

Yan Dong, Kefeng Xu, Yi Xu [...]

Production and Operations Management

Select article: Development of a device to determine the stiffness of elastic garments and bandages

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Research article

First published 2011-10

Development of a device to determine the stiffness of elastic garments and bandages

M Hirai, K Niimi, K Miyazaki [...]

Phlebology: The Journal of Venous Disease

Select article: Comparison of the physico-chemical behavior of two prepregs used for body armor

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Research article

First published 2024-8

Comparison of the physico-chemical behavior of two prepregs used for body armor

M. P. Zylberberg, J. R. M. d’Almeida

Journal of Elastomers & Plastics

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