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1-10 of 452 results for brand similarities

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Select article: Mapping brand similarities: Comparing consumer online comments versus survey data

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Research article

First published 2019-3

Mapping brand similarities: Comparing consumer online comments versus survey data

Marco Vriens, Song Chen, Chad Vidden

International Journal of Market Research

Select article: The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement

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Research article

First published 2000-9

The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement

Daniel J. Howard, Roger A. Kerin, Charles Gengler

Journal of Public Policy & Marketing

Select article: Consumer “Confusion” of Origin and Brand Similarity Perceptions

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Research article

First published 1986

Consumer “Confusion” of Origin and Brand Similarity Perceptions

Barbara Loken, Ivan Ross, Ronald L. Hinkle

Journal of Public Policy & Marketing

Select article: Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions

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Research article

First published 2009

Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions

Leif E. Hem, Nina M. Iversen

International Journal of Market Research

Select article: The Effects of Price on Brand Extension Evaluations: The Moderating Role of Extension Similarity

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Research article

First published 2002-04

The Effects of Price on Brand Extension Evaluations: The Moderating Role of Extension Similarity

Valerie A. Taylor, William O. Bearden

Journal of the Academy of Marketing Science

Select article: Can Repeating a Brand Claim Lead to Memory Confusion? The Effects of Claim Similarity and Concurrent Repetition

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Research article

First published 2002-8

Can Repeating a Brand Claim Lead to Memory Confusion? The Effects of Claim Similarity and Concurrent Repetition

Sharmistha Law

Journal of Marketing Research

Select article: Judged Similarity and Brand-Switching Data as Similarity Measures

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Research article

First published 1972-8

Judged Similarity and Brand-Switching Data as Similarity Measures

Donald R. Lehmann

Journal of Marketing Research

Select article: Consumer Evaluation of Brand Extensions: An Empirical Assessment in the Indian Context

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Research article

First published 2009-4

Consumer Evaluation of Brand Extensions: An Empirical Assessment in the Indian Context

Dhananjay Bapat, J. S. Panwar

Vision: The Journal of Business Perspective

Select article: CTX-M- and pAmpC-Encoding Genes Are Associated with Similar Mobile Genetic Elements in Escherichia coli Isolated from Different Brands of Brazilian Chicken Meat

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Research article

First published 2020-01

CTX-M- and pAmpC-Encoding Genes Are Associated with Similar Mobile Genetic Elements in Escherichia coli Isolated from Different Brands of Brazilian Chicken Meat

Larissa Alvarenga Batista Botelho, Gabriela Bergiante Kraychete, Patrícia Batista Rocha [...]

Microbial Drug Resistance

Select article: Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions

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Research article

First published 2009

Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions

International Journal of Market Research

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