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1-10 of 163 results for brand sensitivity

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Select article: The Moderated Mediating Role of Price Sensitivity and Brand Attitude in Cause-related Marketing: Insights from IPMA Analysis

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Research article

First published 2026

The Moderated Mediating Role of Price Sensitivity and Brand Attitude in Cause-related Marketing: Insights from IPMA Analysis

Kanishk Koushik, Madhulika P. Sarkar

Vision: The Journal of Business Perspective

Select article: An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

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Research article

First published 2010-11

An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

Junhong Chu, Marta Arce-Urriza, José-Javier Cebollada-Calvo [...]

Journal of Interactive Marketing

Select article: Toward a deeper understanding of the choice process in child consumers through the concept of the evoked set

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Research article

First published 2014-12

Toward a deeper understanding of the choice process in child consumers through the concept of the evoked set

Caroline Rouen-Mallet, Pascale Ezan, Stéphane Mallet

Recherche et Applications en Marketing (English Edition)

Select article: An Empirical Investigation of the Relationship between Personality Traits,Prestige Sensitivity,and Fashion Consciousness of Generation Y in Australia

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Research article

First published 2012-11

An Empirical Investigation of the Relationship between Personality Traits,Prestige Sensitivity,and Fashion Consciousness of Generation Y in Australia

Riza Casidy

Australasian Marketing Journal

Select article: Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

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Research article

First published 2015-3

Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

Hongzhi Gao, Hongxia Zhang, Xuan Zhang [...]

Journal of International Marketing

Select article: The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity

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Research article

First published 1998-5

The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity

Ajay Kalra, Ronald C. Goodstein

Journal of Marketing Research

Select article: The Level of Consciousness: A Dynamic Approach to the Recall Technique

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Research article

First published 1966-5

The Level of Consciousness: A Dynamic Approach to the Recall Technique

Louis Cohen

Journal of Marketing Research

Select article: The Effect of New Product Features on Brand Choice

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Research article

First published 1996-2

The Effect of New Product Features on Brand Choice

Stephen M. Nowlis, Itamar Simonson

Journal of Marketing Research

Select article: The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

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Research article

First published 2009-2

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

David Sprott, Sandor Czellar, Eric Spangenberg

Journal of Marketing Research

Select article: How Does Local–Global Identity Affect Price Sensitivity?

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Research article

First published 2017-5

How Does Local–Global Identity Affect Price Sensitivity?

Huachao Gao, Yinlong Zhang, Vikas Mittal

Journal of Marketing

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