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1-10 of 26 results for brand self-congruence

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Select article: Brand Personality and Self Congruence in Laptop Computers

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Research article

First published 2015-6

Brand Personality and Self Congruence in Laptop Computers

Mansi R. Rathod, Naresh K. Patel, Akash S. Koul

Jindal Management Journal

Select article: Brand communities and self-concept congruency in the case of a music festival

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Research article

First published 2020-4

Brand communities and self-concept congruency in the case of a music festival

Kazár Klára

Tourism and Hospitality Research

Select article: Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

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Research article

First published 2024

Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Shubhi Changani, Rakesh Kumar

Global Business Review

Select article: Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

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Research article

First published 2011-7

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Lucia Malär, Harley Krohmer, Wayne D. Hoyer [...]

Journal of Marketing

Select article: Face Gain and Face Loss in Restaurant Consumers’ Brand Advocate Behaviors

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Research article

First published 2019-3

Face Gain and Face Loss in Restaurant Consumers’ Brand Advocate Behaviors

Yu-Shan (Sandy) Huang, Yao-Chin Wang, Pei-Jou Kuo

Journal of Hospitality & Tourism Research

Select article: Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework

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Research article

First published 2022-10

Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework

Subarna Nandy, Neena Sondhi

Global Business Review

Select article: Extension and Validation of A Novel Destination Brand Equity Model

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Research article

First published 2023-7

Extension and Validation of A Novel Destination Brand Equity Model

Yuksel Ekinci, Arnold Japutra, Sebastian Molinillo [...]

Journal of Travel Research

Select article: Congruence Relationships between Self Images and Product Brands

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Research article

First published 1969-2

Congruence Relationships between Self Images and Product Brands

Ira J. Dolich

Journal of Marketing Research

Select article: How Does Brand Pride Help Consumers Take the Right Decisions?

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Research article

First published 2022

How Does Brand Pride Help Consumers Take the Right Decisions?

Sana Arshad, Asmat-Nizam Abdul-Talib

Global Business Review

Select article: Using Brand Personality to Differentiate Regional Tourism Destinations

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Research article

First published 2007-08

Using Brand Personality to Differentiate Regional Tourism Destinations

Laurie Murphy, Gianna Moscardo, Pierre Benckendorff

Journal of Travel Research

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