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Articles (422)

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1-10 of 422 results for brand sales

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Select article: Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments

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Research article

First published 2009-10

Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments

Komal Nagar

Vision: The Journal of Business Perspective

Select article: Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations?

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Research article

First published 2024-11

Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations?

Wenshu Zhang, Jia Li, Subramanian Balachander

Journal of Marketing

Select article: Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation

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Research article

First published 2018-12

Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation

Somesh Kumar Sinha, Priyanka Verma

Global Business Review

Select article: Energizing the Reseller's Sales Force: The Power of Brand Identification

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Research article

First published 2010-7

Energizing the Reseller's Sales Force: The Power of Brand Identification

Douglas E. Hughes, Michael Ahearne

Journal of Marketing

Select article: Growing the Talent Pool: How Sponsorship of Professional Sales Programs Enhances Employer Branding

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Research article

First published 2022-4

Growing the Talent Pool: How Sponsorship of Professional Sales Programs Enhances Employer Branding

Mark D. Groza, Louis J. Zmich, Mya P. Groza

Journal of Marketing Education

Select article: Discovering how Advertising Grows Sales and Builds Brands

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Research article

First published 2012-12

Discovering how Advertising Grows Sales and Builds Brands

Norris I. Bruce, Kay Peters, Prasad A. Naik

Journal of Marketing Research

Select article: The Effect of Shelf Space upon Sales of Branded Products

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Research article

First published 1970-2

The Effect of Shelf Space upon Sales of Branded Products

Keith K. Cox

Journal of Marketing Research

Select article: Multivariate Analysis of Sales Responses of Competing Brands to Advertising

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Research article

First published 1972-5

Multivariate Analysis of Sales Responses of Competing Brands to Advertising

Neil E. Beckwith

Journal of Marketing Research

Select article: A Model of how Discounting High-Priced Brands Affects the Sales of Low-Priced Brands

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Research article

First published 1996-11

A Model of how Discounting High-Priced Brands Affects the Sales of Low-Priced Brands

Raj Sethuraman

Journal of Marketing Research

Select article: Is 75% of the Sales Promotion Bump Due to Brand Switching? No,Only 33% Is

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Announcement

First published 2003-11

Is 75% of the Sales Promotion Bump Due to Brand Switching? No,Only 33% Is

Harald J. Van Heerde, Sachin Gupta, Dick R. Wittink

Journal of Marketing Research

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