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1-10 of 23 results for brand respect scale

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Select article: Japanese National Basketball Association Fans and Social Media Acceptance: Exploring the Role of Brand Respect

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Research article

First published 2025-12

Japanese National Basketball Association Fans and Social Media Acceptance: Exploring the Role of Brand Respect

Jeongbeom Hahm, Rei Yamashita

Communication & Sport

Select article: Emotional and Relational Proximities as Explanatory Factors for Affective Meaning Transfer between Brands and Print Media Brands

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First published 2012-9

Emotional and Relational Proximities as Explanatory Factors for Affective Meaning Transfer between Brands and Print Media Brands

Rita Valette-Florence

Recherche et Applications en Marketing (English Edition)

Select article: Confirmatory Study on Brand Equity and Brand Loyalty: A Special Look at the Impact of Attitudinal and Behavioural Loyalty

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First published 2010-1

Confirmatory Study on Brand Equity and Brand Loyalty: A Special Look at the Impact of Attitudinal and Behavioural Loyalty

Hardeep Chahal, Madhu Bala

Vision: The Journal of Business Perspective

Select article: Strategy Divergence and Performance Polarization in the Hotel Industry

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First published 2025-2

Strategy Divergence and Performance Polarization in the Hotel Industry

Changhee Kim, Jaeho Shin, Hongsuk Yang [...]

Cornell Hospitality Quarterly

Select article: Effect of online shopping experience on customer loyalty in apparel business-to-consumer ecommerce

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First published 2021-12

Effect of online shopping experience on customer loyalty in apparel business-to-consumer ecommerce

Wei Yin, Bugao Xu

Textile Research Journal

Select article: The Joint Spatial Representation of Multiple Variable Batteries Collected in Marketing Research

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First published 2001-5

The Joint Spatial Representation of Multiple Variable Batteries Collected in Marketing Research

Wayne S. Desarbo, Jianan Wu

Journal of Marketing Research

Select article: A Comparison of Multidimensional Scaling Methods for Perceptual Mapping

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First published 1999-5

A Comparison of Multidimensional Scaling Methods for Perceptual Mapping

Tammo H.A. Bijmolt, Michel Wedel

Journal of Marketing Research

Select article: The Development of an Emotions Scale for Writers

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First published 1987-06

The Development of an Emotions Scale for Writers

Jack L. Powell, Alice G. Brand

Educational and Psychological Measurement

Select article: Understanding of consumer’s awareness about brands in pharmaceutical industry: An empirical study

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First published 2014-5

Understanding of consumer’s awareness about brands in pharmaceutical industry: An empirical study

RK Srivastava, Sanjiwani Jayant Kumar

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: Political journalists’ corporate and personal identities on Twitter profile pages: A comparative analysis in four Westminster democracies

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Research article

First published 2018-4

Political journalists’ corporate and personal identities on Twitter profile pages: A comparative analysis in four Westminster democracies

Folker Hanusch

New Media & Society

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