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Articles (281)

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1-10 of 281 results for brand relationship management

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Select article: Managing Brand Relationship Plurality: Insights from the Nonprofit Sector

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Research article

First published 2024-11

Managing Brand Relationship Plurality: Insights from the Nonprofit Sector

Verena Gruber, Jonathan Deschênes

Journal of Marketing

Select article: They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance

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Research article

First published 2021-9

They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance

Scott Connors, Mansur Khamitov, Matthew Thomson [...]

Journal of Marketing

Select article: How Retail Category Differences Moderate Retailer Perceptions of Manufacturer Brands

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Research article

First published 2007-12

How Retail Category Differences Moderate Retailer Perceptions of Manufacturer Brands

Mark S. Glynn

Australasian Marketing Journal

Select article: How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales

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Research article

First published 2019-5

How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales

Qiang Steven Lu, Rohan Miller

Journal of Interactive Marketing

Select article: When brands get branded

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Other

First published 2009-03

When brands get branded

Frank Huber, Johannes Vogel, Frederik Meyer

Marketing Theory

Select article: Brand Love

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Research article

First published 2012-3

Brand Love

Rajeev Batra, Aaron Ahuvia, Richard P. Bagozzi

Journal of Marketing

Select article: When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

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Research article

First published 2016-5

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

Andrea Kähr, Bettina Nyffenegger, Harley Krohmer [...]

Journal of Marketing

Select article: Building Brand Relationships Through Value for Money- An Indian Perspective

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Research article

First published 2004-7

Building Brand Relationships Through Value for Money- An Indian Perspective

B.S. Mann, Raghbir Singh

Metamorphosis: A Journal of Management Research

Select article: Understanding the Relationships among Brands,Consumers,and Resellers

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Research article

First published 2000-01

Understanding the Relationships among Brands,Consumers,and Resellers

Frederick E. Webster

Journal of the Academy of Marketing Science

Select article: Corporate Branding,Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications

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Research article

First published 2013-9

Corporate Branding,Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications

Hsu-Hsin Chiang, Aihwa Chang, Tzu-Shian Han [...]

Journal of General Management

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