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1-5 of 5 results for brand redeployments

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Select article: Consumer Evaluations of Corporate Brand Redeployments

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Research article

First published 2006-04

Consumer Evaluations of Corporate Brand Redeployments

Anupam Jaju, Christopher Joiner, Srinivas K. Reddy

Journal of the Academy of Marketing Science

Select article: Redeployment of Brands,Sales Forces,and General Marketing Management Expertise following Horizontal Acquisitions: A Resource-Based View

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Research article

First published 1999-4

Redeployment of Brands,Sales Forces,and General Marketing Management Expertise following Horizontal Acquisitions: A Resource-Based View

Laurence Capron, John Hulland

Journal of Marketing

Select article: Leveraging Rebranding of ‘Unattractive’ Nation Brands to Stimulate Post-Disaster Tourism

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Research article

First published 2012-4

Leveraging Rebranding of ‘Unattractive’ Nation Brands to Stimulate Post-Disaster Tourism

Olusanmi C. Amujo, Olutayo Otubanjo

Tourist Studies

Select article: Lord Byron and the end of fame

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First published 2008-09

Lord Byron and the end of fame

Tom Mole

International Journal of Cultural Studies

Select article: Natalia Ginzburg,Clara Sereni and Lia Levi: Jewish Italian women recapturing cities,families and national memories

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Research article

First published 2014-5

Natalia Ginzburg,Clara Sereni and Lia Levi: Jewish Italian women recapturing cities,families and national memories

FK Clementi

European Journal of Women's Studies

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