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Articles (738)

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1-10 of 738 results for brand quality

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Select article: Hotel brand personality and brand quality

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Research article

First published 2013-10

Hotel brand personality and brand quality

Xuan Tran, Camille Dauchez, Anna-Milena Szemik

Journal of Vacation Marketing

Select article: Service Brand Relationship Quality

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Research article

First published 2015-2

Service Brand Relationship Quality

Bettina Nyffenegger, Harley Krohmer, Wayne D. Hoyer [...]

Journal of Service Research

Select article: Price And Core Brand Effects On Brand Extension Quality Evaluations

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Research article

First published 2006-1

Price And Core Brand Effects On Brand Extension Quality Evaluations

Isita Lahiri, Amitava Gupta

Paradigm: A Management Research Journal

Select article: The Role of Parent Brand Quality for Service Brand Extension Success

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Research article

First published 2010-11

The Role of Parent Brand Quality for Service Brand Extension Success

Franziska Völckner, Henrik Sattler, Thorsten Hennig-Thurau [...]

Journal of Service Research

Select article: What’s a news media brand worth? Investigating the effect of cognitive brand representations on recipients’ quality assessment of news articles

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Research article

First published 2026-1

What’s a news media brand worth? Investigating the effect of cognitive brand representations on recipients’ quality assessment of news articles

Robin Leuppert, Sophie Bruns, Vanessa Rahe [...]

Journalism

Select article: The Impact of Brand Quality on Shareholder Wealth

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Research article

First published 2011-9

The Impact of Brand Quality on Shareholder Wealth

Sundar G. Bharadwaj, Kapil R. Tuli, Andre Bonfrer

Journal of Marketing

Select article: Store Brand Proneness: Effects of Perceived Risks,Quality and Familiarity

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Research article

First published 2012-2

Store Brand Proneness: Effects of Perceived Risks,Quality and Familiarity

Yap Sheau-Fen, Leong Sun-May, Wee Yu-Ghee

Australasian Marketing Journal

Select article: Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

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Research article

First published 2020-01

Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

Bo Liao, Candace A. Yano, Minakshi Trivedi

Production and Operations Management

Select article: Testing the Effect of Service Quality on Brand Equity of Automotive Industry: Empirical Insights from Malaysia

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Research article

First published 2016-10

Testing the Effect of Service Quality on Brand Equity of Automotive Industry: Empirical Insights from Malaysia

Jalal Hanaysha

Global Business Review

Select article: The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

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Research article

First published 2011-2

The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

Paul C.S. Wu, Gary Yeong-Yuh Yeh, Chieh-Ru Hsiao

Australasian Marketing Journal

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