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Articles (21)

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1-10 of 21 results for brand personality congruence

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Select article: Brand Personality and Self Congruence in Laptop Computers

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Research article

First published 2015-6

Brand Personality and Self Congruence in Laptop Computers

Mansi R. Rathod, Naresh K. Patel, Akash S. Koul

Jindal Management Journal

Select article: The boomerang effect of brand personality congruency in a product-harm crisis

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First published 2020-11

The boomerang effect of brand personality congruency in a product-harm crisis

Tom Joonhwan Kim, Youjae Yi, Jongan Choi

Australian Journal of Management

Select article: Personality Congruence Among Brands,Recruiters,and Applicants During the Anticipatory Socialization Process

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Research article

First published 2019-11

Personality Congruence Among Brands,Recruiters,and Applicants During the Anticipatory Socialization Process

Alice Yeonjung Kang, Tiffany S. Legendre, Elizabeth A. Cartier

Journal of Hospitality & Tourism Research

Select article: Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

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Research article

First published 2011-7

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Lucia Malär, Harley Krohmer, Wayne D. Hoyer [...]

Journal of Marketing

Select article: How Does Brand Pride Help Consumers Take the Right Decisions?

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Research article

First published 2022

How Does Brand Pride Help Consumers Take the Right Decisions?

Sana Arshad, Asmat-Nizam Abdul-Talib

Global Business Review

Select article: Using Brand Personality to Differentiate Regional Tourism Destinations

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Research article

First published 2007-08

Using Brand Personality to Differentiate Regional Tourism Destinations

Laurie Murphy, Gianna Moscardo, Pierre Benckendorff

Journal of Travel Research

Select article: A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning

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Research article

First published 2021-11

A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning

Utku Pamuksuz, Joseph T. Yun, Ashlee Humphreys

Journal of Interactive Marketing

Select article: Gender Dimensions of Brand Personality

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Research article

First published 2009-2

Gender Dimensions of Brand Personality

Bianca Grohmann

Journal of Marketing Research

Select article: Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework

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Research article

First published 2022-10

Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework

Subarna Nandy, Neena Sondhi

Global Business Review

Select article: An Exploratory Study in Celebrity Endorsements

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Research article

First published 2006-07

An Exploratory Study in Celebrity Endorsements

Subhadip Roy

Journal of Creative Communications

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