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Research article

First published 2019-1

A consumer-based brand performance model for assessing brand success

Sebastian Molinillo, Yuksel Ekinci, Arnold Japutra

International Journal of Market Research

Open access

Research article

First published 2025-1

BMW Is Powerful,Beemer Is Not: Nickname Branding Impairs Brand Performance

Zhe Zhang, Ning Ye, Matthew Thomson

Journal of Marketing

Open access

Research article

First published 2018-8

Diversification,Branding,and Performance of Professional Service Firms

Carolina Castaldi, Marco S. Giarratana

Journal of Service Research

Open access

Research article

First published 2023-9

Transforming Brand Identity to Hotel Performance: The Moderating Effect of Social Capital

Daisy X. F. Fan, Cathy H. C. Hsu, Andy Xiaofeng Liu

Journal of Hospitality & Tourism Research

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Research article

First published 2011-8

Impact of Brand Diversification on Firm Performance: A Study of Restaurant Firms

Kyuwan Choi, Kyung Ho Kang, Seoki Lee [...]

Tourism Economics

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Research article

First published 1996-5

Brand Affiliation and Property Size Effects on Measures of Performance in Lodging Properties

L. Taylor Damonte, Paul D. Rompf, Rajeev Bahl [...]

Journal of Hospitality & Tourism Research

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Research article

First published 2018-9

The Link between Brand Equity and On-Field Performance in Professional Sports: An Exploratory Study

Stefan Hattula

Sport Marketing Quarterly

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Review article

First published 2010-10

Are Brand-Equity Measures Associated with Business-Unit Financial Performance? Empirical Evidence from the Netherlands

Frank H. M. Verbeeten, Pieter Vijn

Journal of Accounting,Auditing & Finance

Open access

Research article

First published 2023-7

Linkage Between Brand Value and Firm Performance: An Empirical Examination Using Fuzzy Set Qualitative Comparative Analysis

Rajesh Kumar Bhaskaran, Koyilathumpaday Sukumaran Sujit, Kareem Abdul Waheed

Sage Open

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Research article

First published 2012-11

The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations

Jean Boisvert

Journal of Service Research

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