Search results: Sage Journals

Restricted accessResearch articleFirst published January, 2019

A consumer-based brand performance model for assessing brand success

Sebastian Molinillo, Yuksel Ekinci, Arnold Japutra

International Journal of Market Research

Restricted accessResearch articleFirst published 2026

The Brand Backstory and the Strategic Performance of Transparency

Cristel Antonia Russell, Anne Hamby, Stephanie Feiereisen [...]

Journal of Marketing

Open accessResearch articleFirst published January, 2025

BMW Is Powerful,Beemer Is Not: Nickname Branding Impairs Brand Performance

Zhe Zhang, Ning Ye, Matthew Thomson

Journal of Marketing

Open accessResearch articleFirst published August, 2018

Diversification,Branding,and Performance of Professional Service Firms

Carolina Castaldi, Marco S. Giarratana

Journal of Service Research

Open accessResearch articleFirst published September, 2023

Transforming Brand Identity to Hotel Performance: The Moderating Effect of Social Capital

Daisy X. F. Fan, Cathy H. C. Hsu, Andy Xiaofeng Liu

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published August, 2011

Impact of Brand Diversification on Firm Performance: A Study of Restaurant Firms

Kyuwan Choi, Kyung Ho Kang, Seoki Lee [...]

Tourism Economics

Restricted accessResearch articleFirst published May, 1996

Brand Affiliation and Property Size Effects on Measures of Performance in Lodging Properties

L. Taylor Damonte, Paul D. Rompf, Rajeev Bahl [...]

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published September, 2018

The Link between Brand Equity and On-Field Performance in Professional Sports: An Exploratory Study

Stefan Hattula

Sport Marketing Quarterly

Restricted accessReview articleFirst published October, 2010

Are Brand-Equity Measures Associated with Business-Unit Financial Performance? Empirical Evidence from the Netherlands

Frank H. M. Verbeeten, Pieter Vijn

Journal of Accounting,Auditing & Finance

Open accessResearch articleFirst published July, 2023

Linkage Between Brand Value and Firm Performance: An Empirical Examination Using Fuzzy Set Qualitative Comparative Analysis

Rajesh Kumar Bhaskaran, Koyilathumpaday Sukumaran Sujit, Kareem Abdul Waheed

Sage Open

Restricted accessResearch articleFirst published January, 2019

A consumer-based brand performance model for assessing brand success

Sebastian Molinillo, Yuksel Ekinci, Arnold Japutra

International Journal of Market Research

Restricted accessResearch articleFirst published 2026

The Brand Backstory and the Strategic Performance of Transparency

Cristel Antonia Russell, Anne Hamby, Stephanie Feiereisen [...]

Journal of Marketing

Open accessResearch articleFirst published January, 2025

BMW Is Powerful,Beemer Is Not: Nickname Branding Impairs Brand Performance

Zhe Zhang, Ning Ye, Matthew Thomson

Journal of Marketing

Open accessResearch articleFirst published August, 2018

Diversification,Branding,and Performance of Professional Service Firms

Carolina Castaldi, Marco S. Giarratana

Journal of Service Research

Open accessResearch articleFirst published September, 2023

Transforming Brand Identity to Hotel Performance: The Moderating Effect of Social Capital

Daisy X. F. Fan, Cathy H. C. Hsu, Andy Xiaofeng Liu

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published August, 2011

Impact of Brand Diversification on Firm Performance: A Study of Restaurant Firms

Kyuwan Choi, Kyung Ho Kang, Seoki Lee [...]

Tourism Economics

Restricted accessResearch articleFirst published May, 1996

Brand Affiliation and Property Size Effects on Measures of Performance in Lodging Properties

L. Taylor Damonte, Paul D. Rompf, Rajeev Bahl [...]

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published September, 2018

The Link between Brand Equity and On-Field Performance in Professional Sports: An Exploratory Study

Stefan Hattula

Sport Marketing Quarterly

Restricted accessReview articleFirst published October, 2010

Are Brand-Equity Measures Associated with Business-Unit Financial Performance? Empirical Evidence from the Netherlands

Frank H. M. Verbeeten, Pieter Vijn

Journal of Accounting,Auditing & Finance

Open accessResearch articleFirst published July, 2023

Linkage Between Brand Value and Firm Performance: An Empirical Examination Using Fuzzy Set Qualitative Comparative Analysis

Rajesh Kumar Bhaskaran, Koyilathumpaday Sukumaran Sujit, Kareem Abdul Waheed

Sage Open