Search results: Sage Journals

Restricted accessResearch articleFirst published June, 2011

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

George Balabanis, Adamantios Diamantopoulos

Journal of International Marketing

Restricted accessResearch articleFirst published February, 2019

Klaus Heine, Glyn Atwal, Jiaxun He

Australasian Marketing Journal

Restricted accessResearch articleFirst published June, 2023

Vitor Azzari, Felipe Zambaldi, Leandro Angotti Guissoni [...]

Journal of International Marketing

Restricted accessResearch articleFirst published March, 2008

George Balabanis, Adamantios Diamantopoulos

Journal of International Marketing

Restricted accessResearch articleFirst published June, 2014

George E. Newman, Ravi Dhar

Journal of Marketing Research

Restricted accessResearch articleFirst published September, 2021

Sihem Dekhili, Thuy-Phuong Nguyen

Recherche et Applications en Marketing (English Edition)

Restricted accessResearch articleFirst published July, 2023

Shao-Hua Liang, Ivan Ka Wai Lai

Journal of Vacation Marketing

Restricted accessResearch articleFirst published June, 2021

Sandeep Kumar, Amit Gautam

Metamorphosis: A Journal of Management Research

Restricted accessResearch articleFirst published 1986

Barbara Loken, Ivan Ross, Ronald L. Hinkle

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published March, 1993

David K. Tse, Gerald J. Gorn

Journal of International Marketing