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Research article

First published 2016-3

An Investigation into Consumer Search and Evaluation Behaviour: Effect of Brand Name and Price Perceptions

Kavita Sharma, Shivani Garg

Vision: The Journal of Business Perspective

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Research article

First published 2006-12

English and Chinese? The Role of Consumer Ethnocentrism and Country of Origin in Chinese Attitudes towards Store Signs

Fang Liu, Jamie Murphy, Jianyao Li [...]

Australasian Marketing Journal

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Research article

First published 2007-7

Brand Identities: A Framework for Successful Branding

Phani Tej Adidam

Paradigm: A Management Research Journal

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Research article

First published 2010-12

How and when Alphanumeric Brand Names Affect Consumer Preferences

Kunter Gunasti, William T. Ross

Journal of Marketing Research

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Research article

First published 2002-3

Executive Insights: The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of Fortune -500 Companies

June N.P. Francis, Janet P.Y. Lam, Jan Walls

Journal of International Marketing

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Research article

First published 1998-06

Endorsed Branding

Christopher C. Muller

Cornell Hospitality Quarterly

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Research article

First published 2010-5

A Conceptual Exploration of the Strategic Factors Driving New Brand Entry Decisions and Their Success

Danielle A. Chmielewski

Australasian Marketing Journal

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Research article

First published 1998-1

The Effects of Brand Name Suggestiveness on Advertising Recall

Kevin Lane Keller, Susan E. Heckler, Michael J. Houston

Journal of Marketing

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Research article

First published 2023-8

Of tubes and telegrams: The names of social media platforms and messenger services

Claudia Gerhards

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2018-3

Who owns the name of a place? On place branding and logics in two villages in Galicia,Spain

Guadalupe Jiménez-Esquinas, Cristina Sánchez-Carretero

Tourist Studies

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