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1-10 of 38 results for brand name capital

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Select article: The Effect of Franchisor Brand Name Capital and Competency On the Cost of Fast-Food Franchise

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Research article

First published 1998-5

The Effect of Franchisor Brand Name Capital and Competency On the Cost of Fast-Food Franchise

Yae Sock Roh

Journal of Hospitality & Tourism Research

Select article: Book review: Douglas E. Haynes,The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality

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Book review

First published 2024-10

Book review: Douglas E. Haynes,The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality

Carol Upadhya

The Indian Economic and Social History Review

Select article: Book Review: Managing Brand Equity: Capitalizing on the Value of a Brand Name

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Book review

First published 1992-4

Book Review: Managing Brand Equity: Capitalizing on the Value of a Brand Name

George M. Zinkhan, Daniel C. Smith

Journal of Marketing

Select article: Nepotism or Family Tradition? A Study of NASCAR Drivers

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Research article

First published 2008-06

Nepotism or Family Tradition? A Study of NASCAR Drivers

Peter A. Groothuis, Jana D. Groothuis

Journal of Sports Economics

Select article: Investment in Name Brand Capital: Evidence from the Free Banking Era

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Research article

First published 1991-10

Investment in Name Brand Capital: Evidence from the Free Banking Era

Michael J. Haupert

The American Economist

Select article: Family Connections in Motorsports: The Case of Formula One

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Research article

First published 2018-11

Family Connections in Motorsports: The Case of Formula One

Craig A. Depken, Peter A. Groothuis, Kurt W. Rotthoff

International Journal of Sport Finance

Select article: Indexing modernity: English and branding in the linguistic landscape of Addis Ababa

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Research article

First published 2014-10

Indexing modernity: English and branding in the linguistic landscape of Addis Ababa

Elizabeth Lanza, Hirut Woldemariam

International Journal of Bilingualism

Select article: What Affects Startup Acquisition in Emerging Economy? Evidence from India

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Research article

First published 2023-6

What Affects Startup Acquisition in Emerging Economy? Evidence from India

Khanindra Ch. Das

Journal of Emerging Market Finance

Select article: Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

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Research article

First published 2017-8

Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

Rajesh Sharma

Management and Labour Studies

Select article: ‘Spitting Lines – Spitting Brands’: A critical analysis of brand usage in Polish rap

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Research article

First published 2014-12

‘Spitting Lines – Spitting Brands’: A critical analysis of brand usage in Polish rap

Milosz Miszczynski, Przemyslaw Tomaszewski

European Journal of Cultural Studies

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