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1-5 of 5 results for brand mascots

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Research article

First published 2018-7

Measuring the Comparative Efficacy of Endorsements by Celebrities Vis-à-vis Animated Mascots

Jay Trivedi

Journal of Creative Communications

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Research article

First published 2025-3

Gabriela Lelo de Larrea, Scott J. Smith

Journal of Hospitality & Tourism Cases: An International Case Journal

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Research article

First published 2018-6

Henry Wear, Dorothy Rodgers Collins, Bob Heere

Sport Marketing Quarterly

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Research article

First published 2024-7

Chandan Andanesh Chavadi, Monika Sirothiya, Vishwanatha M.R. [...]

IIM Kozhikode Society & Management Review

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Research article

First published 2024-3

Jeffrey Cisyk

Sport Marketing Quarterly