Sage Journals: Discover world-class research

Retricted access

Research article

First published 2010-1

Confirmatory Study on Brand Equity and Brand Loyalty: A Special Look at the Impact of Attitudinal and Behavioural Loyalty

Hardeep Chahal, Madhu Bala

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2009-02

An Examination of Attendee Brand Loyalty: Understanding the Moderator of Behavioral Brand Loyalty

Jin-Soo Lee, Ki-Joon Back

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2010-8

Loyalty Regardless of Brands? Examining Three Nonperformance Effects on Brand Loyalty in a Tourism Context

Xiang Li

Journal of Travel Research

Retricted access

Research article

First published 2003-11

A Brand Loyalty Model Involving Cognitive,Affective,and Conative Brand Loyalty and Customer Satisfaction

Ki-Joon Back, Sara C. Parks

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2020-9

Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands

Chinedu James Obiegbu, Gretchen Larsen, Nick Ellis

Marketing Theory

Retricted access

Research article

First published 2021-3

Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market

Soon-Ho Kim, Minseong Kim, Stephen Holland [...]

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2016-12

Exploring Relationship among Brand Experience Dimensions,Brand Evaluation and Brand Loyalty

Dhananjay Bapat, Jayanthi Thanigan

Global Business Review

Retricted access

Research article

First published 2016-2

The influences of brand benefits on brand loyalty: Intermediate mechanisms

Shyh-Ming Huang, Shyh-Rong Fang, Shih-Chieh Fang [...]

Australian Journal of Management

Retricted access

Research article

First published 2013-2

Exploring a Functional Approach to Attitudinal Brand Loyalty

Rebekah Russell-Bennett, Charmine E.J. Härtel, Steve Worthington

Australasian Marketing Journal

Open access

Research article

First published 2022-4

Predicting Smartphone Brand Loyalty Using Four-Stage Loyalty Model

Linda Seduram, Abdullah Al Mamun, Anas A. Salameh [...]

Sage Open

Search results