Search results: Sage Journals

Restricted accessResearch articleFirst published May, 2022

A Brand Like a Friend—How Brand Likeability Influences Brand Perception

Martin Ohlwein, Pascal Bruno

International Journal of Market Research

Restricted accessResearch articleFirst published 2015

Bang Nguyen, Yuksel Ekinci, Lyndon Simkin [...]

International Journal of Market Research

Restricted accessResearch articleFirst published March, 2013

Bang Nguyen, T. C. Melewar, Junsong Chen

Journal of General Management

Restricted accessResearch articleFirst published August, 2015

Huda Khan, Richard Lee, Larry Lockshin

Australasian Marketing Journal

Restricted accessResearch articleFirst published February, 2016

Nicole Hartnett, Jenni Romaniuk, Rachel Kennedy

Australasian Marketing Journal

Restricted accessResearch articleFirst published 2025

Jinkyung Jenny Kim, Chihyung Michael Ok, Kyu-Hyeon Joo [...]

Tourism and Hospitality Research

Restricted accessResearch articleFirst published 2025

Itziar Oltra, Carmen Camarero, Rebeca San José

Business and Professional Communication Quarterly

Restricted accessResearch articleFirst published June, 2020

Vincent Chi Wong, Henry Fock, Candy K.Y. Ho

Journal of Marketing Research