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Articles (45)

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1-10 of 45 results for brand licensing

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Select article: Brand Licensing: What Drives Royalty Rates?

Retricted access

Research article

First published 2013-9

Brand Licensing: What Drives Royalty Rates?

Satish Jayachandran, Peter Kaufman, V. Kumar [...]

Journal of Marketing

Select article: Luxury brand licensing: Competition and reference group effects

Open access

Research article

First published 2023-10

Luxury brand licensing: Competition and reference group effects

Kenan Arifoğlu, Christopher S. Tang

Production and Operations Management

Select article: Does a Manufacturer Matter in Co-branding? The Influence of a Manufacturer Brand on Sport Team Licensed Apparel

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Research article

First published 2008-9

Does a Manufacturer Matter in Co-branding? The Influence of a Manufacturer Brand on Sport Team Licensed Apparel

Harry H. Kwon, Hongbum Kim, Michael Mondello

Sport Marketing Quarterly

Select article: How Risky are Brand Licensing Strategies in View of Customer Perceptions and Reactions?

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Research article

First published 2008-3

How Risky are Brand Licensing Strategies in View of Customer Perceptions and Reactions?

Klaus-Peter Wiedmann, Dirk Ludewig

Journal of General Management

Select article: The Innovator's License: A Latitude to Deviate from Category Norms

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Research article

First published 2013-1

The Innovator's License: A Latitude to Deviate from Category Norms

Michael J. Barone, Robert D. Jewell

Journal of Marketing

Select article: Merchandising Snoopy

Retricted access

Research article

First published 2018-10

Merchandising Snoopy

Stephen J Lind

Journal of General Management

Select article: Figuring identity: Media licensing and the racialization of LEGO bodies

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Research article

First published 2014-7

Figuring identity: Media licensing and the racialization of LEGO bodies

Derek Johnson

International Journal of Cultural Studies

Select article: State Licence,Local Settlements,and the Politics of ‘Branding’ the City

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Research article

First published 2000-6

State Licence,Local Settlements,and the Politics of ‘Branding’ the City

Kevin G Ward

Environment and Planning C: Politics and Space

Select article: Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality

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Research article

First published 2010-4

Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality

Rajeev Batra, Peter Lenk, Michel Wedel

Journal of Marketing Research

Select article: What is the Value of Authorised Generic Agreements? Assessments on the French Market

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Research article

First published 2007-1

What is the Value of Authorised Generic Agreements? Assessments on the French Market

Jean-Michel Peny, Jean-Pierre Covilard

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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