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1-10 of 35 results for brand image formation

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Select article: Question Stability in Brand Image Measurement: Comparing Alternative Answer Formats and Accounting for Heterogeneity in Descriptive Models

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Research article

First published 2007-12

Question Stability in Brand Image Measurement: Comparing Alternative Answer Formats and Accounting for Heterogeneity in Descriptive Models

Sara Dolnicar, Bettina Grün

Australasian Marketing Journal

Select article: Brand Image Formation as a Function of Involvement and Familiarity

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Research article

First published 2009-1

Brand Image Formation as a Function of Involvement and Familiarity

Mala Srivastava, Rutu Mody Kamdar

Paradigm: A Management Research Journal

Select article: Food and cuisine image in destination branding: Toward a conceptual model

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Research article

First published 2019-4

Food and cuisine image in destination branding: Toward a conceptual model

Mun Y Lai, Catheryn Khoo-Lattimore, Ying Wang

Tourism and Hospitality Research

Select article: Dimensions of Brand Equity in the Chain Restaurant Industry

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Research article

First published 2011-11

Dimensions of Brand Equity in the Chain Restaurant Industry

Sunghyup Sean Hyun, Wansoo Kim

Cornell Hospitality Quarterly

Select article: Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Open access

Research article

First published 2020-7

Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid [...]

Sage Open

Select article: Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

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Research article

First published 2006-1

Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

Craig J. Thompson, Aric Rindfleisch, Zeynep Arsel

Journal of Marketing

Select article: Image formation,information sources and an iconic Australian tourist destination

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Research article

First published 2005-03

Image formation,information sources and an iconic Australian tourist destination

Janet Hanlan, Stephen Kelly

Journal of Vacation Marketing

Select article: Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

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Research article

First published 2018-12

Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

Jérôme Lacœuilhe, Didier Louis, Cindy Lombart

Recherche et Applications en Marketing (English Edition)

Select article: ‘Pick Any’ Measures Contaminate Brand Image Studies

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Research article

First published 2012-11

‘Pick Any’ Measures Contaminate Brand Image Studies

Sara Dolnicar, John R. Rossiter, Bettina Grün

International Journal of Market Research

Select article: “Airbnb Be Like…”: Examining the Impact of Memetic Doppelgängers on Meme Virality and Brand Image

Open access

Research article

First published 2026-1

“Airbnb Be Like…”: Examining the Impact of Memetic Doppelgängers on Meme Virality and Brand Image

Tomaž Kolar, Petar Gidaković, Barbara Culiberg

Journal of Travel Research

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