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Articles (10)

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1-10 of 10 results for brand harm crises

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Select article: When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors

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Research article

First published 2021-9

When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors

Raji Srinivasan, Gülen Sarial-Abi

Journal of Marketing

Select article: Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations

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Research article

First published 2000-5

Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations

Niraj Dawar, Madan M. Pillutla

Journal of Marketing Research

Select article: Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

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Research article

First published 2013-3

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Kathleen Cleeren, Harald J. van Heerde, Marnik G. Dekimpe

Journal of Marketing

Select article: Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

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Research article

First published 2024-9

Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

Eda Sayin, Nilüfer Z. Aydınoğlu, Ayşegül Özsomer [...]

Journal of International Marketing

Select article: Base-Rate Information in Consumer Attributions of Product-Harm Crises

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Research article

First published 2012-6

Base-Rate Information in Consumer Attributions of Product-Harm Crises

Jing Lei, Niraj Dawar, Zeynep Gürhan-Canli

Journal of Marketing Research

Select article: Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

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Research article

First published 2008-5

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

Jing Lei, Niraj Dawar, Jos Lemmink

Journal of Marketing

Select article: Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

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Research article

First published 2015-3

Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

Hongzhi Gao, Hongxia Zhang, Xuan Zhang [...]

Journal of International Marketing

Select article: “I” see Samsung,but “we” see Samsung and LG: The moderating role of consumers’ self-construals and perceived similarity in spillover effect of product-harm crisis

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Research article

First published 2020-1

“I” see Samsung,but “we” see Samsung and LG: The moderating role of consumers’ self-construals and perceived similarity in spillover effect of product-harm crisis

Xiao Xiao Wu, Woo Jin Choi, JaeHong Park

International Journal of Market Research

Select article: Reputation crisis management and the state: Theorising containment as diplomatic mode

Open access

Research article

First published 2021-9

Reputation crisis management and the state: Theorising containment as diplomatic mode

Kristin Haugevik, Cecilie Basberg Neumann

European Journal of International Relations

Select article: Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value

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Research article

First published 2017-9

Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value

Yan Liu, Venkatesh Shankar, Wonjoo Yun

Journal of Marketing

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