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Research article

First published 2013-2

Exploring a Functional Approach to Attitudinal Brand Loyalty

Rebekah Russell-Bennett, Charmine E.J. Härtel, Steve Worthington

Australasian Marketing Journal

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Research article

First published 2015-2

Self-Congruity and Functional Congruity in Brand Loyalty

Juhee Kang, Liang Tang, Ju Yup Lee

Journal of Hospitality & Tourism Research

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Research article

First published 2022-3

Millennials’ Adoption of Radio Station Apps: The Roles of Functionality,Technology,Media,and Brand Factors

Sylvia Chan-Olmsted, Rang Wang, Kyung-Ho Hwang

Journalism & Mass Communication Quarterly

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Research article

First published 2010-4

Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals

Robyn A. LeBoeuf, Joseph P. Simmons

Journal of Marketing Research

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Research article

First published 2009-6

The Influence of the Product Package on Functional and Symbolic Associations of Brand Image

Gaëlle Pantin-Sohier

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2010-5

What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Alokparna Basu Monga, Deborah Roedder John

Journal of Marketing

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Research article

First published 2006-04

The Penguin’s Window: Corporate Brands From an Open-Source Perspective

Leyland F. Pitt, Richard T. Watson, Pierre Berthon [...]

Journal of the Academy of Marketing Science

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Research article

First published 2009-4

Why Do Consumers Buy Counterfeit Luxury Brands?

Keith Wilcox, Hyeong Min Kim, Sankar Sen

Journal of Marketing Research

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Research article

First published 2013-6

Determinants of Brand Trust for FMCG Products with Special Reference to Shampoos Category

Bikramjit Rishi

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2018-1

Effect of Credible Reviews on Brand Image: A Mixed Method Approach

Uttam Chakraborty, Savita Bhat

IIM Kozhikode Society & Management Review

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