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Articles (61)

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1-10 of 61 results for brand feedback

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Select article: Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry

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Research article

First published 2017

Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry

Richa Joshi, Rajan Yadav

Vision: The Journal of Business Perspective

Select article: Composite Branding Alliances: An Investigation of Extension and Feedback Effects

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Research article

First published 1996-11

Composite Branding Alliances: An Investigation of Extension and Feedback Effects

C. Whan Park, Sung Youl Jun, Allan D. Shocker

Journal of Marketing Research

Select article: Underlying Mechanisms of Brand Feedback's Mixed Effects in E-Commerce: Roles of Perceived Controllability,Stability,and Brand Trust

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Research article

First published 2022-09

Underlying Mechanisms of Brand Feedback's Mixed Effects in E-Commerce: Roles of Perceived Controllability,Stability,and Brand Trust

Manu Bhandari, Po-Lin Pan

Cyberpsychology,Behavior,and Social Networking

Select article: Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands

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Research article

First published 1982-2

Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands

David A. Aaker, James M. Carman, Robert Jacobson

Journal of Marketing Research

Select article: Effects of 3D Virtual Haptics Force Feedback on Brand Personality Perception: The Mediating Role of Physical Presence in Advergames

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Announcement

First published 2010-06

Effects of 3D Virtual Haptics Force Feedback on Brand Personality Perception: The Mediating Role of Physical Presence in Advergames

Seung-A Annie Jin

Cyberpsychology,Behavior,and Social Networking

Select article: Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts

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Research article

First published 2015-11

Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts

Jennifer Christie Siemens, Scott Smith, Dan Fisher [...]

Journal of Interactive Marketing

Select article: Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

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Research article

First published 2013-5

Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

Select article: Content and Feedback Analysis of YouTube Videos: Football Clubs and Fans as Brand Communities

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Research article

First published 2015-3

Content and Feedback Analysis of YouTube Videos: Football Clubs and Fans as Brand Communities

Francesca Checchinato, Marta Disegna, Paola Gazzola

Journal of Creative Communications

Select article: Winning versus not Losing: Exploring the Effects of In-Game Advertising Outcome on its Effectiveness

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Research article

First published 2016-11

Winning versus not Losing: Exploring the Effects of In-Game Advertising Outcome on its Effectiveness

Tathagata Ghosh

Journal of Interactive Marketing

Select article: Encouraging and rewarding consumer creativity in new product development processes: How to motivate consumers involved in creative contests?

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Research article

First published 2016-9

Encouraging and rewarding consumer creativity in new product development processes: How to motivate consumers involved in creative contests?

Stéphane Salgado, Virginie De Barnier

Recherche et Applications en Marketing (English Edition)

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