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Articles (228)

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1-10 of 228 results for brand favorability

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Select article: Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery

Open access

Research article

First published 2020-10

Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery

Diana Gavilan, Maria Avello

Sage Open

Select article: Generation Influences Perceived Coolness But Not Favorable Attitudes Toward Cool Hotel Brands

Retricted access

Research article

First published 2023-2

Generation Influences Perceived Coolness But Not Favorable Attitudes Toward Cool Hotel Brands

Feier (Faye) Chen, Donna Quadri-Felitti, Anna S. Mattila

Cornell Hospitality Quarterly

Select article: Hiding behind the party brand or currying favor with constituents: Why do representatives engage in different types of constituency-oriented behavior?

Retricted access

Research article

First published 2019-5

Hiding behind the party brand or currying favor with constituents: Why do representatives engage in different types of constituency-oriented behavior?

Sabri Ciftci, Tevfik Murat Yildirim

Party Politics

Select article: Look at Me! Look at Me! Conspicuous Brand Usage,Self-Brand Connection,and Dilution

Retricted access

Research article

First published 2013-8

Look at Me! Look at Me! Conspicuous Brand Usage,Self-Brand Connection,and Dilution

Rosellina Ferraro, Amna Kirmani, Ted Matherly

Journal of Marketing Research

Select article: Conceptualizing,Measuring,and Managing Customer-Based Brand Equity

Retricted access

Research article

First published 1993-1

Conceptualizing,Measuring,and Managing Customer-Based Brand Equity

Kevin Lane Keller

Journal of Marketing

Select article: The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions

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Research article

First published 1994-5

The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions

Peter A. Dacin, Daniel C. Smith

Journal of Marketing Research

Select article: Does “Liking” Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

Retricted access

Research article

First published 2017-2

Does “Liking” Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

Leslie K. John, Oliver Emrich, Sunil Gupta [...]

Journal of Marketing Research

Select article: Slogans With Negations’ Effect on Sustainable Luxury Brand

Retricted access

Research article

First published 2021

Slogans With Negations’ Effect on Sustainable Luxury Brand

Felix Septianto, Joya Kemper, Gavin Northey

Australasian Marketing Journal

Select article: Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes

Retricted access

Research article

First published 2013-3

Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes

Woo Jin Choi, Karen Page Winterich

Journal of Marketing

Select article: Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

Retricted access

Research article

First published 2016-6

Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

Helena F. Allman, Anton P. Fenik, Kelly Hewett [...]

Journal of International Marketing

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