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Research article

First published 2026-1-06

Ideological Differences in Response to Brand Failure: The Moderating Role of Political Conservatism in Perceived Movement Cues

Laura Boman, Ganga Urumutta Hewage, Sarah Lefebvre

International Journal of Market Research

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Research article

First published 2026-2

Steady Hand at the Wheel: How Perceived Movement Influences Consumer Responses to Brand Failures

Laura Boman, Lam An, Ganga S. Urumutta Hewage [...]

Journal of Service Research

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Research article

First published 2025-5

Consumers’ Brand Experiences With Robotic Service Failures: Modeling Appraisal,Attribution,and Psychological Reactance

Hyejo Hailey Shin, Vincent Wing Sun Tung, Miyoung Jeong

Journal of Hospitality & Tourism Research

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Research article

First published 2005-5

Brand Counterextensions: The Impact of Brand Extension Success versus Failure

Piyush Kumar

Journal of Marketing Research

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Research article

First published 2015-12

Effect of Price and Brand on Common Platform Appliance Failure

Nathan Baker, M. Affan Badar

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2024-4

Success Is Not Final;Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands

Niusha Jones, Blair Kidwell, Anne Hamby

Journal of Marketing Research

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Research article

First published 2017-04

Product Upgrades with Stochastic Technology Advancement,Product Failure,and Brand Commitment

Samuel Nathan Kirshner, Yuri Levin, Mikhail Nediak

Production and Operations Management

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Research article

First published 2001-8

An Evaluation of Ventilator reliability: A Multivariate,Failure Time Analysis of 5 Common Ventilator Brands

Paul B Blanch

Respiratory Care

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Research article

First published 1995-10

Reply:therapeutic failure with levothyroxine brand interchange

Paul M Copeland

Annals of Pharmacotherapy

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Research article

First published 2025-5

The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations

Esther Uduehi, Aaron J. Barnes

Journal of Marketing

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