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Research article

First published 2013-9

Expected Price and User Image for Branded and Co-Branded Sports Apparel

D. Gloria Wu, Laurence Chalip

Sport Marketing Quarterly

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Research article

First published 1990-8

A Price Expectations Model of Customer Brand Choice

Manohar U. Kalwani, Chi Kin Yim, Heikki J. Rinne [...]

Journal of Marketing Research

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Research article

First published 2018-9

Trust in Branded Autonomous Vehicles & Performance Expectations: A Theoretical Framework

Natalie Celmer, Russell Branaghan, Erin Chiou

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2000-5

Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations

Niraj Dawar, Madan M. Pillutla

Journal of Marketing Research

Open access

Research article

First published 2024-5

Driver Expectations of a Partial Driving Automation System in Relation to Branding and Training

Jeremiah Singer, Brian C Tefft, Aaron Benson [...]

Human Factors: The Journal of the Human Factors and Ergonomics Society

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Research article

First published 2009-02

An Examination of Attendee Brand Loyalty: Understanding the Moderator of Behavioral Brand Loyalty

Jin-Soo Lee, Ki-Joon Back

Journal of Hospitality & Tourism Research

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Research article

First published 2025-10

The Slang Paradox: Connecting or Disconnecting with Consumers?

Bryce Pyrah, Jing Wang, Yiyi Li [...]

Journal of Marketing Research

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Research article

First published 2017-7

Too Good To Be True? Effect of Consumers’ Brand Schemas on Apparel Brands’ Fair Labor Marketing Messages

Gargi Bhaduri, Jung E. Ha-Brookshire, Glenn Leshner

Clothing and Textiles Research Journal

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Research article

First published 2018-2

What Can the Brand Manager Expect from Facebook?

Desislava Sitta, Margaret Faulkner, Philip Stern

Australasian Marketing Journal

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Research article

First published 2020-2

Expect amazing! Branding Qatar as a sports tourism destination

Irene Theodoropoulou, Julieta Alos

Visual Communication

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