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Articles (89)

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1-10 of 89 results for brand equity measurement

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Select article: Are Brand-Equity Measures Associated with Business-Unit Financial Performance? Empirical Evidence from the Netherlands

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Review article

First published 2010-10

Are Brand-Equity Measures Associated with Business-Unit Financial Performance? Empirical Evidence from the Netherlands

Frank H. M. Verbeeten, Pieter Vijn

Journal of Accounting,Auditing & Finance

Select article: Assessment of Brand Equity Measures

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Research article

First published 2014-11

Assessment of Brand Equity Measures

Rong Huang, Emine Sarigöllü

International Journal of Market Research

Select article: Consumer-Based Brand Equity Conceptualisation and Measurement

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Other

First published 2010-1

Consumer-Based Brand Equity Conceptualisation and Measurement

George Christodoulides, Leslie de Chernatony

International Journal of Market Research

Select article: Revenue Premium as an Outcome Measure of Brand Equity

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Research article

First published 2003-10

Revenue Premium as an Outcome Measure of Brand Equity

Kusum L. Ailawadi, Donald R. Lehmann, Scott A. Neslin

Journal of Marketing

Select article: Measuring Customer-Based Restaurant Brand Equity

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Other

First published 2004-05

Measuring Customer-Based Restaurant Brand Equity

Woo Gon Kim, Hong-Bumm Kim

Cornell Hospitality Quarterly

Select article: Conceptualizing,Measuring,and Managing Customer-Based Brand Equity

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Research article

First published 1993-1

Conceptualizing,Measuring,and Managing Customer-Based Brand Equity

Kevin Lane Keller

Journal of Marketing

Select article: A financial approach-based measurement of brand equity in the restaurant industry

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Research article

First published 2017-11

A financial approach-based measurement of brand equity in the restaurant industry

Serin Choi, Kyuwan Choi, Seoki Lee [...]

Tourism Economics

Select article: Measuring Global Brand Equity Using Cross-National Survey Data

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Research article

First published 2004-6

Measuring Global Brand Equity Using Cross-National Survey Data

Ming-Huei Hsieh

Journal of International Marketing

Select article: A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

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Research article

First published 1994-5

A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

Chan Su Park, V. Srinivasan

Journal of Marketing Research

Select article: Development of the Brand Equity Measurement Scale of the Premier League in the Chinese Market

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Research article

First published 2025-3

Development of the Brand Equity Measurement Scale of the Premier League in the Chinese Market

Bingxu Cheng, Do Young Pyun, Serhat Yilmaz

Sport Marketing Quarterly

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