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1-10 of 64 results for brand equity dimensions

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Select article: Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

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Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

Select article: Dimensions of Brand Equity: A Hybrid Approach

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Research article

First published 2024-7

Dimensions of Brand Equity: A Hybrid Approach

Govind Nath Srivastava, V. Padmaja, Abhinav P. Tripathi

Business Perspectives and Research

Select article: Dimensions of Brand Equity in the Chain Restaurant Industry

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Research article

First published 2011-11

Dimensions of Brand Equity in the Chain Restaurant Industry

Sunghyup Sean Hyun, Wansoo Kim

Cornell Hospitality Quarterly

Select article: Marketing Mix Influence on Service Brand Equity and Its Dimensions

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Research article

First published 2016-3

Marketing Mix Influence on Service Brand Equity and Its Dimensions

Somnath Mukherjee, Shradha Shivani

Vision: The Journal of Business Perspective

Select article: Tourism Destination Brand Equity Dimensions

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Research article

First published 2011-9

Tourism Destination Brand Equity Dimensions

William C. Gartner, Maja Konecnik Ruzzier

Journal of Travel Research

Select article: Exploring the Relationship between Entrepreneurial Marketing Dimensions,Brand Equity and SME Growth

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Research article

First published 2023-1

Exploring the Relationship between Entrepreneurial Marketing Dimensions,Brand Equity and SME Growth

Jalal Rajeh Hanaysha

IIM Kozhikode Society & Management Review

Select article: Effect of Celebrity Endorsements on Dimensions of Customer-based Brand Equity: Empirical Evidence from Indian Luxury Market

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Research article

First published 2016-11

Effect of Celebrity Endorsements on Dimensions of Customer-based Brand Equity: Empirical Evidence from Indian Luxury Market

Rajesh Sharma

Journal of Creative Communications

Select article: Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

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Research article

First published 2017-8

Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

Rajesh Sharma

Management and Labour Studies

Select article: An Exploratory Analysis of Marketing Elements and Brand Equity in the UAE FMCG Category

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Research article

First published 2014-6

An Exploratory Analysis of Marketing Elements and Brand Equity in the UAE FMCG Category

Mohammad Shariq, Bilal Mustafa Khan, Aftab Haider Rizvi

Jindal Management Journal

Select article: A structural analysis of destination brand equity in mountainous tourism destination in northern India

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Research article

First published 2019-10

A structural analysis of destination brand equity in mountainous tourism destination in northern India

Vikrant Kaushal, Suman Sharma, G Mahender Reddy

Tourism and Hospitality Research

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