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1-3 of 3 results for brand equity articulation

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Research article

First published 2024-6

An Experimental Investigation into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence,Brand Equity,and Articulation

Jonathan A. Jensen, Danielle Kushner Smith

Sport Marketing Quarterly

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Research article

First published 2017-11

Kushagra Kulshreshtha, Vikas Tripathi, Naval Bajpai

Journal of Creative Communications

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Research article

First published 2023-3

Steven Dahlquist, Kevin Lehnert

Journal of Macromarketing