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Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

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Research article

First published 2006-11

Linking Brand Equity to Customer Equity

Robert P. Leone, Vithala R. Rao, Kevin Lane Keller [...]

Journal of Service Research

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Research article

First published 2019-12

Brand Experience and Brand Equity

Faseeh Amin Beig, Fayaz Ahmad Nika

Vision: The Journal of Business Perspective

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Research article

First published 2002-5

Building Brand Equity

Margaret C. Campbell

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2018-12

Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity

Richa Joshi, Rajan Yadav

Paradigm: A Management Research Journal

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Research article

First published 2010-10

Separation of Brand Equity and Brand Value

Munish Kumar Tiwari

Global Business Review

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Research article

First published 2024-7

Dimensions of Brand Equity: A Hybrid Approach

Govind Nath Srivastava, V. Padmaja, Abhinav P. Tripathi

Business Perspectives and Research

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Research article

First published 2013-5

Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

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Research article

First published 2016-10

Study of the Relationship among the Factors of Brand Equity: A Study on Fast-food Brands

Pankaj Kumar Singh, J. K. Pattanayak

Global Business Review

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Research article

First published 2014-2

Employee Contributions to Brand Equity

Betsy DuBois Gelb, Deva Rangarajan

California Management Review

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