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Articles (67)

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1-10 of 67 results for brand energy

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Select article: The Financial Value Impact of Perceptual Brand Attributes

Retricted access

Research article

First published 2008-2

The Financial Value Impact of Perceptual Brand Attributes

Natalie Mizik, Robert Jacobson

Journal of Marketing Research

Select article: Energy: Igniting Brands to Drive Enterprise Value

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Research article

First published 2007-1

Energy: Igniting Brands to Drive Enterprise Value

John Gerzema, Ed Lebar, Michael Sussman [...]

International Journal of Market Research

Select article: Enhancing NEV Brand Equity Through Big Data Analytics: An LDA-LSTM Approach to Mining Online Consumer Reviews

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Research article

First published 2026-2

Enhancing NEV Brand Equity Through Big Data Analytics: An LDA-LSTM Approach to Mining Online Consumer Reviews

Qiong He, Zhenwei Yang, Yijia Li

Big Data

Select article: Book Review: Brand Together: How Co-creation Generates Innovation and Re-energizes Brands

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Book review

First published 2013-5

Book Review: Brand Together: How Co-creation Generates Innovation and Re-energizes Brands

Alan Wilson

International Journal of Market Research

Select article: Energizing the Reseller's Sales Force: The Power of Brand Identification

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Research article

First published 2010-7

Energizing the Reseller's Sales Force: The Power of Brand Identification

Douglas E. Hughes, Michael Ahearne

Journal of Marketing

Select article: Energizing the Brand from Within: Kimpton's Secret Sauce for Success

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Case report

First published 2015-5

Energizing the Brand from Within: Kimpton's Secret Sauce for Success

Ceridwyn King, Leah Callaway

Journal of Hospitality & Tourism Cases: An International Case Journal

Select article: The Effect of Fitness Branding on Restrained Eaters’ Food Consumption and Postconsumption Physical Activity

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Research article

First published 2016-2

The Effect of Fitness Branding on Restrained Eaters’ Food Consumption and Postconsumption Physical Activity

Joerg Koenigstorfer, Hans Baumgartner

Journal of Marketing Research

Select article: Brand Extension Evaluation

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Research article

First published 2002-6

Brand Extension Evaluation

Richard M. Campbell, Aubrey Kent

Sport Marketing Quarterly

Select article: Chikki in a New Avatar—Will There be Demand?

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Case report

First published 2019-12

Chikki in a New Avatar—Will There be Demand?

Sheenu Jain, Swati Soni

FIIB Business Review

Select article: Measuring brand awareness as a component of eating habits in children: The development of the IBAI questionnaire in Georgia

Free access

Research article

First published 2017-11-15

Measuring brand awareness as a component of eating habits in children: The development of the IBAI questionnaire in Georgia

Maria Gabriella Vecchio, Irakli L. Rtskhladze, Giulia Lorenzoni [...]

Mediterranean Journal of Nutrition and Metabolism

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