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Research article

First published 2019-12

Emotional Branding Scale and Its Role in Formation of Brand Trust

Vikas Singla, Gaurav Gupta

Paradigm: A Management Research Journal

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Research article

First published 2019-11

Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Naser Pourazad, Lara Stocchi, Vipul Pare

Australasian Marketing Journal

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Research article

First published 2024-7

Heritage tourism brand experiences: The influence of emotions and emotional engagement

Effie Steriopoulos, Catheryn Khoo, Ho Yin Wong [...]

Journal of Vacation Marketing

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Research article

First published 2009-08

Family Restaurant Brand Personality and Its Impact On Customer's eMotion,Satisfaction,and Brand Loyalty

Yong-Ki Lee, Ki-Joon Back, Jin-Young Kim

Journal of Hospitality & Tourism Research

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Research article

First published 2012-9

Emotional and Relational Proximities as Explanatory Factors for Affective Meaning Transfer between Brands and Print Media Brands

Rita Valette-Florence

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2026-1

Comparing Emotional Brand Attachment in Small-Group and Network-Based Brand Communities

Yi-Ying Linda Yu, Wen-Cheng Lin

Sage Open

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Research article

First published 2020-3

Effects of emotions and brand personality on consumer commitment,via the mediating effects of brand trust and attachment

Rita Valette-Florence, Pierre Valette-Florence

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2011-7

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Lucia Malär, Harley Krohmer, Wayne D. Hoyer [...]

Journal of Marketing

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Research article

First published 2026

Eco-initiatives and emotional bonds: The impact of environmental sustainability on brand advocacy through brand love and happiness

Ibrahim Alnawas, Amr Al Khateeb, Kamel El Hedhli [...]

Journal of Vacation Marketing

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Research article

First published 2019-9

Elicitation of salient brand emotions in Western and East Asian markets: The role of elicitation context

Alexander Jakubanecs , Magne Supphellen, Alexander Fedorikhin [...]

International Journal of Market Research

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