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Research article

First published 2010-7

Marketing Mix Elements Influencing Brand Equity and Brand Choice

Tanmay Chattopadhyay, Shraddha Shivani, Mahesh Krishnan

Vikalpa: The Journal for Decision Makers

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Research article

First published 2014-6

An Exploratory Analysis of Marketing Elements and Brand Equity in the UAE FMCG Category

Mohammad Shariq, Bilal Mustafa Khan, Aftab Haider Rizvi

Jindal Management Journal

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Research article

First published 2000-04

An Examination of Selected Marketing Mix Elements and Brand Equity

Boonghee Yoo, Naveen Donthu, Sungho Lee

Journal of the Academy of Marketing Science

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Research article

First published 2018-9

City elements propelling city brand meaning-making processes

Amelia Green, Debra Grace, Helen Perkins

Marketing Theory

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Research article

First published 2026

Bio at First Sight: Investigating the Role of Biography as an Element of an Athlete's Social Media Brand

Nataliya Bredikhina, Heather Kennedy

Sport Marketing Quarterly

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Research article

First published 2025

Advancements in augmented reality technology: Creating immersive brand experiences through interactive graphic design elements

Keren Wang

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2019-1

Destination and tourism business brand consistency in Binh Thuan,Vietnam

Vien Tran Truc Pham, Douglas G Pearce

Journal of Vacation Marketing

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Research article

First published 2016-2

Comparing Direct and Indirect Branding in Advertising

Nicole Hartnett, Jenni Romaniuk, Rachel Kennedy

Australasian Marketing Journal

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Research article

First published 2025-2

Winning the Ad Battle: Exploring the Influence of Subtle Design Elements and Gaming Platform on Consumer Attention and Brand Memory in In-Game Advertising

Sreejesh S., Tathagata Ghosh

Australasian Marketing Journal

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Research article

First published 2014-8

The Relationship between Intellectual Capital and Brand Equity

Meenakshi Gupta, Jaya Bhasin

Management and Labour Studies

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