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Articles (442)

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1-10 of 442 results for brand dimensions

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Select article: Dimensions of Product Brand Personality

Retricted access

Research article

First published 2018-12

Dimensions of Product Brand Personality

Jijo George, Victor Anandkumar

Vision: The Journal of Business Perspective

Select article: Dimensions of Brand Personality

Retricted access

Research article

First published 1997-8

Dimensions of Brand Personality

Jennifer L. Aaker

Journal of Marketing Research

Select article: Exploring Relationship among Brand Experience Dimensions,Brand Evaluation and Brand Loyalty

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Research article

First published 2016-12

Exploring Relationship among Brand Experience Dimensions,Brand Evaluation and Brand Loyalty

Dhananjay Bapat, Jayanthi Thanigan

Global Business Review

Select article: Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Retricted access

Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

Select article: Gender Dimensions of Brand Personality

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Research article

First published 2009-2

Gender Dimensions of Brand Personality

Bianca Grohmann

Journal of Marketing Research

Select article: Dimensions of Brand Equity: A Hybrid Approach

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Research article

First published 2024-7

Dimensions of Brand Equity: A Hybrid Approach

Govind Nath Srivastava, V. Padmaja, Abhinav P. Tripathi

Business Perspectives and Research

Select article: Dimensions of Brand Equity in the Chain Restaurant Industry

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Research article

First published 2011-11

Dimensions of Brand Equity in the Chain Restaurant Industry

Sunghyup Sean Hyun, Wansoo Kim

Cornell Hospitality Quarterly

Select article: Dimensions of News Media Brand Personality

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Other

First published 2010-3

Dimensions of News Media Brand Personality

Jooyoung Kim, Tae Hyun Baek, Hugh J. Martin

Journalism & Mass Communication Quarterly

Select article: Tourism Destination Brand Equity Dimensions

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Research article

First published 2011-9

Tourism Destination Brand Equity Dimensions

William C. Gartner, Maja Konecnik Ruzzier

Journal of Travel Research

Select article: Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories

Open access

Research article

First published 2024

Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories

Dorit Zimand-Sheiner

International Journal of Business Communication

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