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1-10 of 348 results for brand differentiation

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Select article: Evidence concerning the Importance of Perceived Brand Differentiation

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Research article

First published 2007-12

Evidence concerning the Importance of Perceived Brand Differentiation

Jenni Romaniuk, Byron Sharp, Andrew Ehrenberg

Australasian Marketing Journal

Select article: Ingredient Branding: A Differentiation Strategy for the Commoditized World

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Research article

First published 2020-12

Ingredient Branding: A Differentiation Strategy for the Commoditized World

Tapish Panwar, Kalim Khan

Paradigm: A Management Research Journal

Select article: Differentiating with brand personality in economy hotel segment

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Research article

First published 2014-10

Differentiating with brand personality in economy hotel segment

Xiangping Li, Chih-Lun (Alan) Yen, Muzaffer Uysal

Journal of Vacation Marketing

Select article: Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching

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Research article

First published 2024-4

Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching

Christine Moorman, Alina Sorescu, Nader T. Tavassoli

Journal of Marketing Research

Select article: Why Brands Grow: THE POWER OF DIFFERENTIATION AND PENETRATION

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Research article

First published 2022-8

Why Brands Grow: THE POWER OF DIFFERENTIATION AND PENETRATION

Koen Pauwels, Oliver Koll

Management and Business Review

Select article: Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

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Research article

First published 2010-11

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

C. Whan Park, Deborah J. Macinnis, Joseph Priester [...]

Journal of Marketing

Select article: Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes

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Research article

First published 1994-8

Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes

Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto

Journal of Marketing Research

Select article: The Impact of Brand Differentiating Messages on the Effectiveness of Korean Advertising

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Research article

First published 1994-12

The Impact of Brand Differentiating Messages on the Effectiveness of Korean Advertising

Charles R. Taylor, R. Dale Wilson, Gordon E. Miracle

Journal of International Marketing

Select article: Urban brands,culture and social division: Creativity,tension and differentiation among middle class consumers

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Research article

First published 2014-11

Urban brands,culture and social division: Creativity,tension and differentiation among middle class consumers

Sonia Bookman

Journal of Consumer Culture

Select article: Employee Contributions to Brand Equity

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Research article

First published 2014-2

Employee Contributions to Brand Equity

Betsy DuBois Gelb, Deva Rangarajan

California Management Review

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