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Research article

First published 2019-10

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity

Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood

Journal of Marketing Research

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Research article

First published 2012-11

Content analysis of efficacy descriptions on branded pharmaceutical websites

Joel J Davis

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2007-12

Question Stability in Brand Image Measurement: Comparing Alternative Answer Formats and Accounting for Heterogeneity in Descriptive Models

Sara Dolnicar, Bettina Grün

Australasian Marketing Journal

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Research article

First published 1971-5

Semantic Differential and Nonmetric Multidimensional Scaling Descriptions of Brand Images

Joseph N. Fry, John D. Claxton

Journal of Marketing Research

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Research article

First published 1999-10

Mechanical Ventilator Malfunctions: A Descriptive and Comparative study of 6 Common Ventilator Brands

Paul B Blanch

Respiratory Care

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Research article

First published 2018-5

Investigating Brand Verbal Fluency: When known brands do not come to mind

Raphaëlle Lambert-Pandraud, Gilles Laurent, Bernard Gourvennec

International Journal of Market Research

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Research article

First published 2011-3

The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946

Ross D. Petty

Journal of Macromarketing

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Other

First published 2004-04

An Exploration of Corporate Recruitment Descriptions on Monster.com

Kristin B. Backhaus

International Journal of Business Communication

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Research article

First published 1992-11

Transitions in Preference over Time: The Effects of Memory on Message Persuasiveness

Joseph W. Alba, Howard Marmorstein, Amitava Chattopadhyay

Journal of Marketing Research

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Research article

First published 1984-5

Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation

Roderick Brodie, Cornelis A. De Kluyver

Journal of Marketing Research

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