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Articles (110)

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1-10 of 110 results for brand definition

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Select article: What Does Brand Mean? Historical-Analysis Method and Construct Definition

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Research article

First published 2006-04

What Does Brand Mean? Historical-Analysis Method and Construct Definition

Barbara B. Stern

Journal of the Academy of Marketing Science

Select article: Towards the holy grail of defining `brand'

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Other

First published 2009-03

Towards the holy grail of defining `brand'

Leslie de Chernatony

Marketing Theory

Select article: Contingent self-definition and amorphous regions

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Research article

First published 2018-3

Contingent self-definition and amorphous regions

Keith Dinnie

Marketing Theory

Select article: The Definitive Book of Branding

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Book review

First published 2015-3

The Definitive Book of Branding

Sarita Bhatnagar

Prajnan: Journal of Banking and Financial Management

Select article: The Times (and Brands) are a Changin’

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Research article

First published 2015-9

The Times (and Brands) are a Changin’

Francisco Conejo, Ben Wooliscroft

Journal of Macromarketing

Select article: Brands Defined as Semiotic Marketing Systems

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Research article

First published 2015-9

Brands Defined as Semiotic Marketing Systems

Francisco Conejo, Ben Wooliscroft

Journal of Macromarketing

Select article: On “Brand”—Whether a Semiotic Marketing System or Not

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Research article

First published 2015-9

On “Brand”—Whether a Semiotic Marketing System or Not

John F. Gaski

Journal of Macromarketing

Select article: Brand community in search of theory

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Other

First published 2009-03

Brand community in search of theory

Mark Gabbott, Colin Jevons

Marketing Theory

Select article: How to develop a strong hotel branding strategy with a weak branding budget

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Other

First published 1995-10

How to develop a strong hotel branding strategy with a weak branding budget

Hugh Taylor

Journal of Vacation Marketing

Select article: Towards new conceptualizations of branding: theories of the middle range

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Other

First published 2009-03

Towards new conceptualizations of branding: theories of the middle range

Roderick J. Brodie, Leslie de Chernatony

Marketing Theory

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